The organizers announced that the SBC Latin America Summit concluded at the Seminole Hard Rock Hotel and Casino with a 33% increase in attendance.
Driven by continuously growing demand, the summit will merge with the SBC North America Summit in 2025, to be renamed as the SBC Americas Summit, making its debut from May 13 to 15 in Fort Lauderdale. The event will bring together leaders from North, Central, and South America, and is expected to become a hub for collaboration and innovation across the entire Americas in the sports betting and iGaming sectors.
Over the past four years, the SBC Latin America Summit has helped establish meaningful connections and fostered industry-wide cooperation. Andrea Rossi, Betsson's Business Director for Latin America, described the event as "a must-attend" for those looking to understand the latest trends and regional developments.
Fernando Garita, CEO of Betsul, concurred, calling the summit "the most important event in Latin America," highlighting it as a "golden" opportunity to connect with key players, address industry challenges, and shape the future of the market.
Among the 70 exhibitors at the SBC Latin America Summit, ProntoPaga achieved great success in the bustling exhibition hall. "We came here with clear objectives, and we have completed all the preparations for this season," said Chief Business Officer Elisa Jordan. "We are very satisfied with the connections we've made and the results of our booth."
Many attendees emphasized SBC's ability to foster business growth and personal connections. Alex Fonseca, CEO of Superbet Brazil, highlighted the social value, stating, "Socializing is always great; it saves me a lot of travel time since I can meet all the suppliers and partners in one place."
Iliana Pineda, Chief Legal and Compliance Officer at Wplay.co, also praised the effective communication atmosphere of the event: "SBC events create an environment that is both fun and efficient."
This event focused on Latin America, with Cecilia Valdés, Executive Chair of the Chilean Casino Association, calling it "an important intersection for the land-based and online casino industry in Latin America," making it a significant platform for building relationships and advancing regional initiatives.
Jordan noted, "At the SBC Latin America Summit, half of the experience comes from social activities... This is where real connections happen. Of course, Latin Americans know how to throw a great party, so this is definitely the place you want to be."
The SBC Latin America Summit also facilitated influential discussions and valuable insights. The 200 speakers included football legend René Higuita, racing driver Tatiana Calderón, Brazilian Senator Irajá Abreu, and Yuri Guerra, Director General of Casino Games and Slot Machines in Peru, among other iconic figures, each bringing expertise covering various aspects of the gambling sector.
Rossi emphasized the value of these panels: "Understanding the perspectives of market operators and regulators is crucial for grasping the regulatory dynamics in Latin America; these panels provided valuable insights."
Pérez praised SBC's ability to remain relevant, noting that SBC always "chooses the most relevant topics." Valdés further highlighted the summit's broad impact, describing how panel discussions "comprehensively understand the industry's development in different countries while bringing new perspectives to enrich the discussions."
Rasmus Sojmark, CEO and founder of SBC, expressed satisfaction: "Seeing the summit not only foster strong business opportunities but also build truly lasting connections among industry professionals is very gratifying. We look forward to launching the SBC Americas Summit in 2025, and we are excited to extend this spirit of collaboration to North, Central, and South America, creating a unified center for innovation and progress in the sports betting and iGaming sectors."
The support for the SBC Americas Summit continues to grow, with Rossi from Betsson stating, "I wouldn't miss this appointment," and Garita from Betsul calling it "a huge opportunity for the whole Americas." Pérez from Rush Street Interactive highlighted the "fresh significance" brought by North American operations.
Pineda from Wplay.co appreciated SBC's approach of "bringing different markets and roles under one roof," while Jordan from ProntoPaga believed that the merged entity would "bring the right talents together, adding vitality."
