mkodo, a renowned provider of mobile apps, websites, and front-end UX for regulated iGaming, sports betting, and lottery markets, has announced a strategic partnership with Future Anthem, the AI and data science innovator.
This partnership seeks to transform player experiences through real-time personalization and data-driven insights.
Enhancing the Player Journey
The collaboration will integrate Future Anthem’s Amplifier AI, a state-of-the-art personalization platform, with mkodo’s market-leading product suite. Together, they aim to deliver unparalleled player-centric innovation at every stage of the gaming journey.
The partnership will initially focus on the regulated Canadian market and the global World Lottery Association (WLA) landscape, leveraging both companies' expertise to drive player engagement and satisfaction.
Leigh Nissim, CEO of Future Anthem, emphasized the alignment between the two companies, “This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalisation for the gaming industry.
Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”
Will Whitehead, Commercial Director at mkodo, echoed the sentiment, highlighting the innovative potential of the collaboration, “This collaboration reflects mkodo’s commitment to staying at the forefront of innovation.
Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalised experiences.”
Meeting the Demand for Real-Time Personalization
The partnership is a timely response to the increasing demand for AI-driven, personalized experiences in the gaming sector.
By combining mkodo’s mobile and front-end expertise with Future Anthem’s cutting-edge data science, the collaboration will enable operators to enhance engagement, improve retention, and deliver tailored gaming experiences in real time.
Key benefits of the partnership include:
A Future-Focused Vision
With the integration of advanced AI tools and innovative mobile solutions, mkodo and Future Anthem aim to set a new standard for personalization in iGaming.
This partnership not only underscores the potential of AI in enhancing user experiences but also highlights the growing importance of real-time data analytics in driving player engagement.
As the demand for smarter, more engaging solutions continues to rise, mkodo and Future Anthem’s collaboration positions them as leaders in the race to deliver meaningful, data-driven experiences in the regulated gaming industry.
The iGaming sector eagerly anticipates the rollout of these innovations, which promise to redefine how players interact with their favorite platforms.
