GiG, a leading B2B technology provider in iGaming, announces that it has extended its existing partnership with Betsson Group, a prominent global online gambling operator with over 20 brands. The contract builds on an agreement established in 2022 and aims to enhance one of Betsson's key brands, Zecure, and is central to GiG's growth strategy to further leverage the company's long-standing relationships with established global players.
In the future, GiG will deploy its innovative technology, including its cutting-edge AI ecosystem featuring machine learning tools, LogicX and DataX, and industry-leading managed services, providing Betsson with highly scalable foundations to grow and expand.
The existing partnership previously enabled Betsson to expand its operational presence by establishing itself in nine regulated markets. This includes recent launches of the Betsson brand in Serbia, Germany, and Peru.
The contract is crucial for GiG's growth strategy to further leverage the company's long-standing relationships with established global operators. By capitalizing on its market leadership reputation, GiG continues to prove highly successful in supporting growth and expansion opportunities among operators through its new suite of innovative solutions.
Richard Carter, CEO of GiG, commented: “We are very pleased to extend our existing partnership with Betsson, a key strategic relationship we have cultivated over several years. As a trusted partner, we focus on providing a technology stack that offers security, trust, and flexibility, creating a solid foundation for the success of one of the most ambitious and demanding operators in our sector.”
“We look forward to further driving Betsson's success as we navigate and expand into new and established regulated markets together.”
Paul Murphy, Commercial Director of Betsson Group, added: “This extension of our long-standing partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson's Zecure brands to be able to provide the best gaming experience for our customers in the markets we operate in.”
GiG Software is a leading B2B technology company in iGaming that provides premium solutions, products, and services to operators in the industry worldwide, fully compliant with regulatory requirements.
The company's proprietary technology empowers partners by providing dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimize performance, and foster sustainable growth in the constantly evolving digital landscape.
GiG's vision is to be the pioneering force in the iGaming industry, transforming digital gaming experiences through innovation and technology that inspire and engage players around the world.
Betsson AB is a holding company that invests in and manages fast-growing online gaming companies.
The company is one of the largest in online gaming in Europe and aims to outperform the market, both organically and through acquisitions.
This is to be done profitably and sustainably, and with local adaptations. Betsson AB is listed on the Nasdaq Stockholm Large Cap (BETS).
Source: GMB
