Gaming Innovation Group (GiG) has announced the extension of its partnership with Betsson Group, aimed at enhancing the Zecure brand and supporting its growth in regulated markets.
The renewed agreement builds on the partnership established in 2022, which enabled Betsson to expand into nine markets including Serbia, Germany, and Peru.
As part of the extension, GiG will provide Betsson with new technology, including AI-driven tools such as LogicX and DataX.
These tools are designed to improve operational efficiency, scalability, and adaptability within regulated markets.
It is reported that GiG's managed services will also play a key role in supporting Betsson's ambitious goals for the Zecure brand.
It is worth noting: This deal focuses on AI tools and scalable technology aimed at operational growth.
GiG CEO Richard Carter stated, "As a trusted partner, we are focused on delivering a safe, reliable, and flexible technology stack to lay a solid foundation for success for one of the most ambitious and visionary operators in our industry. We look forward to further driving Betsson's success as we continue to explore and expand into new and mature regulated markets together."
Betsson Group's Commercial Director Paul Murphy added, "The continuation of our long-term partnership is a testament to the strength of our working relationship. So far, our partnership has enabled Betsson's Zecure brand to provide the best gaming experience for our customers in the markets we serve."
This announcement follows GiG's collaboration with Paysafe, where Paysafe's tailored payment solutions were integrated into its CoreX platform to meet regional market needs.
