Sports betting provider Delasport is aiming to enhance its horseracing coverage through a deal with BetMakers Technology Group.
Delasport will onboard BetMakers’ Price Manager fixed-odds solution including Same Race Multi.
Price Manager, provided by BetMakers’ Global Betting Services division, integrates price management, automated trading and a proprietary rating and pricing model.
Delasport CEO Oren Cohen Schwartz said the Price Manager “enables us to offer a more sophisticated, dynamic betting experience” that will be “finely tailored for markets such as the UK, Ireland and beyond.”
Jake Henson, CEO of BetMakers Technology Group, said: “This partnership with Delasport is another significant step in releasing our Price Manager fixed odds solution into new markets with esteemed B2B partners.
“Delasport’s decision to adopt Price Manager highlights the strength and sophistication of our offerings. We look forward to working with Oren and his team to deliver innovation and cutting-edge betting products to Delasport’s customers.”
