Octavian Lab has strengthened its online casino aggregation service in Italy by forming an alliance with Peter & Sons.
As a result of the integration, Octavian Lab will offer Peter & Sons access to its roster of operator partners with the studio set to gain exposure through brands such as Entain-owned Eurobet, Snaitech, Sisal and Betfair.
Yann Bautista, Founder and Commercial Director at Peter & Sons, commented: “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step.
“Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”
The deal will grow Peter & Sons’ impact in Italy by increasing the visibility of its slot titles such as Barbarossa, Dragon Blox, Peter Hunter and Muddy Water.
Emanuele Nocentelli, CEO at Octavian Lab, praised the deal, stating: “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air.
“There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”
Peter & Sons realised its first activation in partnership with Octavian Lab last week by offering its slot releases to Eurobet.
Alfredo Melloni, Gaming Director at Eurobet, added: “We are excited to launch Peter & Sons’ innovative games into our portfolio. Their commitment to quality and creativity aligns perfectly with our mission to deliver exceptional gaming experiences to our customers.
“We believe this collaboration will enhance our offering and further cement Eurobet’s position as a market leader in Italy.”
