BetMakers Technology Group has established a partnership with iGaming sports betting provider Delasport to integrate BetMakers' Price Manager fixed odds solution.
This collaboration is expected to enhance Delasport's horse racing services and strengthen its influence in regulated markets such as the UK and Ireland.
The Price Manager system incorporates pricing tools, automated trading strategies, and machine learning algorithms. This technology is designed to provide Delasport's clients with a more scalable betting experience while supporting the company's growth objectives.
Delasport CEO Oren Cohen Shwartz stated, "Working with the excellent team at BetMaker allows us to offer a more sophisticated and dynamic betting experience, specifically tailored for markets like the UK and Ireland, further strengthening our impact in these regions and beyond."
BetMakers CEO Jake Henson added, "Delasport's decision to adopt Price Manager highlights the strength and advancement of our product. We look forward to collaborating with Oren and his team to provide innovative and cutting-edge betting products to Delasport's clients."
BetMakers has been committed to expanding its international influence. Earlier this year, the company reached agreements with bet365 and Kambi to provide fixed odds platforms and data services across multiple jurisdictions.
