OlyBet has signed an agreement to become the new European betting partner for the 2024/25 season of the World Snooker Tour (WST).
Under the agreement, OlyBet will also become the official partner of the Masters tournament, which will be held in January at Alexandra Palace in London.
Here, the operator will conduct brand promotions at the table side and overall displays within the venue.
In addition, professional snooker player Jack Lisowski will become a brand ambassador, participating in content creation projects and representing OlyBet in channel collaborations.
OlyBet Group Chairman and CEO Corey Plummer stated: "Collaborating with WST will bring the passion, history, and personality of world-class snooker closer to the OlyBet community. OlyBet is known for its grand events, close encounters, and creating memorable moments through sports."
"WST attracts its traditional fan base and inspires a new generation of fans through the world's finest professional players and personalities. This will be an exciting collaboration."
Worth noting: Luka Modrić, the 2018 Ballon d'Or winner, is an OlyBet brand ambassador and content collaborator.
WST Chief Commercial Officer Peter Wright added: "It's very exciting to work with OlyBet for the first time, a creative brand with outstanding partnerships in sports like football and golf."
"We look forward to working with the OlyBet team and their new ambassador Jack Lisowski, who is known for his flamboyant style, which will perfectly complement their content strategy."
Following last month's announcement of becoming the official partner of the French Open Golf Championship, this adds another sports partnership to OlyBet's portfolio.
