ESA Gaming, a trailblazing games provider, has strengthened its presence in Italy by partnering with Flutter Entertainment’s prominent brand, Betfair.
This collaboration marks a significant milestone, bringing ESA Gaming’s proprietary titles and comprehensive Game Aggregator System (GAS) to one of Europe’s most dynamic regulated markets.
Expanding Content for Italian Players
Through this agreement, Betfair’s Italian customers will gain access to ESA Gaming’s full suite of popular slots, including fan-favorites like Chicken Bonanza and the festive-themed Santastic 4. These proprietary games, known for their innovative mechanics and player-centric design, are set to elevate the gaming experience for Betfair’s audience.
In addition to ESA Gaming’s portfolio, the partnership will see the integration of thousands of games from over 70 premium third-party suppliers via ESA’s GAS platform. This extensive offering will include an array of slot games, live casino options, and non-traditional content, ensuring Betfair’s players have access to a diverse and engaging selection.
Cementing Leadership in Italy
Italy remains a key growth market for ESA Gaming, where the company has firmly established itself as a top-tier content supplier. The partnership with Betfair is yet another testament to ESA’s commitment to delivering high-quality games and aggregation solutions tailored to the needs of Italian operators.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, expressed his enthusiasm for the collaboration, “Partnering with a major Flutter brand is an exciting moment for us as we further consolidate our position as a leading aggregator and supplier in Italy. With a wealth of top-performing content, it’s another milestone deal for us, and we look forward to working closely together.”
Betfair’s Strategic Move
For Betfair, integrating ESA Gaming’s offerings aligns with its strategy of delivering a superior gaming experience. By combining ESA’s innovative titles with its extensive existing portfolio, Betfair ensures its platform remains a go-to destination for Italian players seeking both quality and variety.
Future Prospects
This partnership highlights ESA Gaming’s growing influence in Europe and its ability to forge strategic alliances with industry giants like Flutter Entertainment. As both companies aim to capture more market share in Italy, this collaboration promises to bring fresh opportunities for innovation and growth in the regulated gaming space.
With this deal, ESA Gaming continues to solidify its reputation as a leader in game development and aggregation, while Betfair further enhances its platform, ensuring a winning combination for Italian players.
