Online slot supplier Gamzix says its SiGMA Europe experience was amplified by the introduction of its brand mascot.
Gary the Goose was a constant presence at the company’s stand in what was the mascot’s first offline appearance following a string of online marketing promotions.
“Gary’s energy and charm attracted crowds, encouraging social media interactions and amplifying the brand’s visibility,” Gamzix said.
“His presence also created new business opportunities and advanced negotiations with existing and potential partners.”
Olga Ashykhmina, Gamzix’s digital marketing lead, said: “Research shows that mascots can increase brand recognition by up to 30% per cent.
“With Gary, we’re redefining B2B branding, proving that creativity and a personal touch can make professional partnerships both impactful and enjoyable.”
