Sportradar announced on Thursday (21) a multi-year agreement with Major League Baseball (MLB) to provide performance analysis of amateur baseball players through the Synergy Coaching and Scouting solution. The partnership aims to revolutionize talent identification using Sportradar technology and reinforces the commitment to providing innovative and transformative solutions for MLB.
With the agreement, MLB and its 30 clubs will have access to detailed player analysis and insights, as well as a significant expansion in event coverage, which will increase from 3,300 to over 20,000 games – an increase of more than 600%.
The coverage includes college competitions, international, professional partner leagues, and major amateur leagues, such as the MLB Draft League, the Appalachian League, and events from the MLB Develops program. For the first time, high school events will also be part of the analysis.
The Synergy Coaching and Scouting solution was strategically designed to meet the player evaluation needs of MLB. It leverages Sportradar's expertise in collecting and transforming millions of video data into detailed metrics, practical insights, and dynamic visualizations.
Combined with the company's AI-based sports performance technology, Synergy provides deep and accurate analysis of each player, play, and game situation. This allows MLB scouts and their clubs to streamline the evaluation process, make more accurate draft decisions, and support the development of future talents for the league.
"Sportradar's technology, along with our reputation as a partner of the major US sports leagues, is driving transformation in sports performance analysis worldwide,” stated Eduard Blonk, Chief Commercial Officer of Sportradar.
"Through the Synergy solution, we will expand our relationship with MLB by providing detailed data and insights that will help identify the next generation of players. We are pleased with this partnership and look forward to continuing to bring innovation to MLB.”
"We are excited to expand our relationship with Sportradar and ensure equal access to Synergy's video and data services for all 30 MLB clubs. This platform has become an essential resource for clubs in the domestic and international scouting process, and we look forward to continuing to work with Sportradar in the coming years,” declared John D’Angelo, Senior VP of Amateur and Medical Operations at MLB.
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the USA and Canada, representing the highest level of professional baseball. Under the leadership of Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in communities in the USA, Canada, and around the world, perpetuating the role of sport in society and encompassing all aspects of baseball's business, marketing, community relations, and social responsibility initiatives.
Sportradar Group, founded in 2001, is the global leader in sports technology that creates immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media, and betting industries, the company provides sports federations, media, consumer platforms, and sports betting operators with a variety of solutions to help expand their businesses.
As a trusted partner of organizations such as ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers over one million events annually across all major sports.
With significant relationships in the industry and sector expertise, Sportradar is not only redefining the sports fan experience; it also protects sports through its Integrity Services division and advocates for an integrity-focused environment for all involved.
For more information about Sportradar, visit: www.sportradar.com.
Source: GMB
