Lottoland reports that its global customer base has reached 20 million. This milestone reflects significant growth over the past five years, with the company's customer base doubling from 10 million in 2019.
Lottoland is currently active in 15 markets, having added 2.5 million new customers just last year. The company attributes its expansion to a diversified global lottery product portfolio, including large instant jackpots and international draws.
A key factor in recent growth is the launch of KenoGo, a game that boasts the world's largest keno jackpot. Since its launch, the product has grown by 15% monthly, with total prizes exceeding $100 million.
In August 2024, Lottoland submitted a license application to enter the Brazilian federal regulated market, aiming to expand its business in Latin America. The company reports year-over-year growth in the region and expects continued expansion upon regulatory approval.
Reportedly, Lottoland also prioritizes sustainability and community support. The company has received carbon-neutral certification for the third consecutive year, reporting a 25-ton reduction in carbon emissions in 2023.
Internally, Lottoland has adopted artificial intelligence to streamline customer service. Its AI chatbot, Lopetto, has reduced customer service agent hours by 3,600 and increased customer retention rates by 27% in markets such as Germany, Austria, and Brazil.
Additionally, the "Lottoland Cares" initiative launched in South Africa during the COVID-19 pandemic continues to support community and wildlife projects.
In Malta, the operator has renewed funding to the wildlife rescue team, financing the establishment of a new rehabilitation center for injured animals.
CEO Nigel Birrell stated, "As early as 2013, Lottoland was the first in the industry to establish its own insurance model, enabling us to continually offer exciting new products and record-breaking jackpots to our customers."
Lottoland's latest developments come amidst ongoing regulatory challenges, including discussions in Ireland regarding the Gambling Regulation Act of 2022. The company has expressed concerns about the potential impact of this legislation on its operations and revenue.
