The exclusive partnership between Playtech and Bar One has been extended, with the former becoming the new provider for the Bar One digital sportsbook across the UK and Ireland.
The new four-year deal builds on the partnership between the two companies which sees Playtech’s retail sports product across the entire Bar One retail estate, a longstanding relationship that dates back more than 10 years.
As part of the new agreement, Playtech will remain the exclusive provider of self-service betting terminals for Bar One. This will support Bar One’s recent growth fuelled by upgrading their entire estate in Ireland.
Playtech will continue to provide sports betting software to meet the increasing demand for a digital betting experience from customers in retail betting shops.
“Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further,” said Yori Arami, VP sports commercial at Playtech.
“Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies.
“We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”
