CRM and loyalty marketing provider Xtremepush has rolled out its player engagement solution with Merkur Group subsidiary Bede Gaming.
Online gaming platform provider Bede will make use of the tools included in Xtremepush’s solution as it aims to create personalised experiences for clients’ players.
Xtremepush said its toolkit will “increase speed-to-market” when onboarding new customers onto Bede’s platform.
“Bede has a deserved reputation for delivering everything an operator needs to be successful in multiple markets,” said Robbie Sexton, director of partnerships and igaming at Xtremepush.
“We are happy that our CRM suite will benefit their leading gaming platform as a proven, ready-made solution flexible enough to deliver customer satisfaction for operators of all sizes.”
Sarah Hitchcock, chief product officer and EVP Bede Canada at Bede Gaming, said Xtremepush offers a “powerful suite of tools” which will help to create “engaging player experiences across acquisition and retention journeys.”
