This new update ensures a more complete sports betting product for operators and a wider range of betting options for customers.
Press release.- Pragmatic Play has expanded its popular sports betting product with the launch of football player markets.
The latest update makes player markets, including shots on goal, shots on target, player fouls, player passes, and many more, available to operators, ensuring a more complete sports betting product for operators and a wider range of betting options for their customers.
Football is the most popular sport in the world. Every week, millions of bets are placed on national and international games. Many of these bets include specific player markets, whose popularity continues to grow.
Adding player markets is the latest development from Pragmatic Play's betting houses, which cover the entire commercial lifecycle, from event creation to bet settlement. The product features customized markets, dynamic odds, and risk management across thousands of global sports competitions, supported by the latest data from official sources. Operators can also benefit from unmatched localization and customization capabilities, allowing them to tailor the user experience to their brand.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, explained: “Betting on individual football player actions is quickly becoming a key growth area within any betting house. Users are starting to prefer these types of markets when betting on football instead of the more traditional football markets, and it was important for us to add this latest product to our football offering. Pragmatic Play sports customers can now access a full range of player markets in multiple football competitions worldwide.”
This week, Pragmatic Play also launched its dynamic virtual sports portfolio with Chapinbet, enhancing the already successful partnership between the leading Latin American operator and the award-winning provider.
The virtual sports vertical, which was initially part of a comprehensive partnership agreement signed, is now available on the Chapinbet site, giving its customers full access to the wide range of products from Pragmatic Play.
Players can enjoy the provider's cutting-edge virtual sports offering, including "Force 1" and "Penalty Shootout", which, according to the provider, offer “unmatched entertainment with ultra-realistic graphics and exciting betting opportunities”.
The launch enhances the existing collaboration between Pragmatic Play and Chapinbet, which already includes the provider's award-winning slots and live casino content.
