GiG Software, a leading B2B technology company in iGaming, has announced its entry into Mexico with the launch of its long-time partner LuckyDays in the region. This successful collaboration marks its fourth regulated market and the first in Latin America. As part of the agreement, LuckyDays will once again benefit from the full power of GiG's dynamic AI tools, DataX and LogicX.
The deal holds additional significance as GiG's first launch in Mexico, adding another regulated market to its extensive list of active jurisdictions and further enhancing its ability to offer growth opportunities for its partners.
GiG is one of the few global regulated market specialists that can offer enhanced, state-of-the-art platform capabilities. CoreX is a powerful, secure, and highly scalable iGaming platform, built for rapid integration with the potential for an unlimited inventory of preferred third parties.
By prioritizing powerful functionalities that significantly elevate localization and gamification capabilities, they offer partners a competitive edge in their local markets.
As part of the agreement, LuckyDays will again benefit from the full power of the dynamic AI tools, DataX and LogicX. With an increasing emphasis on cutting-edge artificial intelligence and automation, incorporating advanced machine learning models into LuckyDays' toolkit, enhancing decision-making processes and rule-building, will help deliver significant increases in player acquisition and customer retention.
Online gaming in Mexico continues to provide a steady growth trajectory with gross gaming revenue (GGR) projected to reach US$ 3.7 billion by 2028, according to data provided by H2, with regulation enforced by the General Directorate of Games and Raffles of Mexico.
Richard Carter, CEO of GiG, said: "We are actively expanding our addressable market by strategically entering regulated regions, this being our first venture in Mexico. This agreement represents a combination of a high-growth market and our established and successful partnership with LuckyDays".
“Together, we have the ideal elements to enhance our partners' operations through cutting-edge technology and our extensive experience in navigating evolving regulatory scenarios. This demonstrates our ongoing commitment to promoting growth opportunities for our partners and driving their continued success”.
A spokesperson for LuckyDays added: “We are extremely pleased to enter the Mexican market with the robust support and experience of GiG, confident that their platform will provide the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions”.
“The proven solutions of GiG empower us to effectively launch and scale in this new market, aligning with our vision of sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner”.
Source: GMB
