The National Council for Advertising Self-Regulation issued a statement citing Annex X, a set of rules developed in December 2023, which stipulates guidelines and behaviors for the advertising of betting companies, without interference from other state strata.
Brazil.- Following recent determinations by the Ministry of Justice regarding the prohibition of any type of advertising by sports betting companies aimed at children and adolescents, the National Council for Advertising Self-Regulation (Conar) issued a statement to reaffirm its commitment to contributing to a regulated and responsible advertising environment in the sector.
The main objective of the statement is to defend the self-regulation of the sector, that is, the free creation of advertising pieces, as long as they comply with pre-established ethical standards, but without the need for judicial determinations.
In the statement, Conar cites Annex X, a set of rules developed by the entity in December 2023, which gathers guidelines for the advertising of sports betting companies.
The "Annex X" aimed to meet legislative incentives for advertising self-regulation and respond to commitments made with the public authority in charge of regulating betting, in the search for socially responsible advertising, cooperating with the creation of a safe and regulated betting environment and, above all, with a view to protecting children, adolescents, and vulnerable people," states Conar.
The advertising self-regulation body indicates that, at the time of drafting the annex in question, rounds of consultations were held with the public authority, at the time in the area of Betting Coordination of the Ministry of Finance, and suggestions were incorporated and all comments presented were considered.
Regarding advertising messages specifically directed at children and adolescents, Conar states that the already established norms provide for the adoption of more modern protection mechanisms.
See also: Gambling advertising in Brazil: Justice suspended a rule that restricts advertising of betting by the states
These mechanisms include the use of age selection tools for brand profiles; prohibiting the targeting and insertion of advertising in the segment in content created and programmed for children and adolescents, as well as prohibiting the participation of children and young people under 21 years of age in any advertising action by companies of this type.
