A Infront, media, betting, and technology partner of the Ligue de Football Professionnel (LFP) in France, has partnered with Genius Sports to implement cutting-edge tracking technology in Ligue 1 McDonalds and Ligue 2 BKT. The deal with Genius Sports follows a highly successful phase for Infront, marked by strong performance in betting and media sales at the LFP.
Infront's commitment to providing the best-in-class technology and data services for the LFP is part of a broad partnership that covers betting rights, selected media rights, and digital and technology services, the latter powered by Infront Lab, the innovation arm of Infront.
The use of computer vision for data capture is closely linked to the heart of Infront's new betting division, Infront Bettor. As part of a broad partnership, Infront will introduce Genius Sports' world-class data and tracking technologies to the LFP.
The partnership with Genius Sports follows a highly successful phase for Infront, marked by strong performance in both betting and media sales at the LFP. This latest collaboration underscores Infront's momentum in providing cutting-edge solutions to its partners, further reinforcing its role as a major player in the evolution of the sports betting and media landscape.
With GeniusIQ, the next-generation data and AI platform from Genius Sports, the LFP will benefit from a unique and connected system that will drive innovations from player and game analysis to how fans experience France's premier football league.
Machine learning and AI will provide data-driven performance tools for LFP coaches and analysts, enhancing training, in-game decision-making, and post-game analysis. Data-driven and enhanced broadcasts will also include important tracking insights displayed to viewers in real-time.
The full coordination of technology with the LFP will be handled by Infront, as it seeks to provide an enhanced product for the league's media partners, as well as for betting houses.
Martin Aurenche, director of media at LFP Media, said: “Infront has demonstrated its commitment to ensuring that the LFP remains at the forefront of football innovation through this partnership. We are excited to see what GeniusIQ will bring to our league in terms of cutting-edge data insights, enhancing not only the fan experience but also providing clubs and coaches with invaluable tools to elevate their performance”.
Chris Catling, head of Infront Bettor, said: “The appointment of Genius Sports is a testament to the shared commitment of Infront and the LFP to innovation. It will enhance the fan experience while simultaneously empowering clubs and coaches with tools that drive performance and strategy”.
“The LFP continues to be a dynamic partner, and together, we are charting a course for the future of football that is exciting and transformative. Our intention will always be to provide the best technology available to our partners, internally or through trusted third parties”.
Jack Davison, commercial director of Genius Sports, said: “Together, Infront, LFP, and Genius Sports share a vision to implement the best-in-class technology to enhance French football both on and off the field. We are excited to start this new partnership to put the LFP at the forefront of data innovation through GeniusIQ”.
“From enabling coaches to find their winning edge to powering data-driven and enhanced broadcasts, GeniusIQ provides the foundations for unmatched fan engagement”.
Source: GMB
