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Hard Rock Casino NL appoints Cristiano Blanco as CEO

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Greentube has continued the expansion of its services across North America after going live with its first customer in the US state of Connecticut.

The customer, who has not been named, will gain access to a variety of the supplier’s titles in the Constitution State, including Piggy Prizes Wand of Riches, Starlight Jackpots and Athena Goddess of War.

“We are delighted to continue our US expansion and bring our content to Connecticut, a state that has quickly embraced the potential of igaming,” commented Michael Bauer, CFO at Greentube.

“It is our goal to support our customers in as many US states as possible. Therefore, this launch ensures our titles will reach a wide audience, offering players the chance to experience the unique entertainment that defines the Greentube brand. 

“This go-live is an exciting new venture, and we look forward to forming additional partnerships in the state in the near future.”

The digital gaming and entertainment division of NOVOMATIC has been licensed in Connecticut since February last year, growing its presence in North America where it is already present in the US states of New Jersey and Michigan, as well as the Canadian province of Ontario.

Earlier this month, Greentube agreed to a partnership with the operator Hard Rock Digital, bringing its roster of slot releases to the Hard Rock Bet casino platform in New Jersey.

In addition, the supplier recently announced a content agreement with FanDuel, initially partnering with the Flutter Entertainment brand in Michigan and New Jersey, with Connecticut to follow. 

Greentube also has a deal in place in Ontario with Caesars Digital, bringing its selection of gaming titles to Caesars Palace Online Casino and Caesars Sportsbook & Casino players in the Canadian province.

Hard Rock Casino NL has made changes to its senior leadership team with the appointment of Cristiano Blanco as its new Chief Executive Officer.

Blanco brings 17 years of gambling industry experience to Hard Rock Casino NL, joining from DAZN Bet where he was Chief Experience Officer.

Previously, Blanco has held senior positions at ComeOn Group, Kindred Group and BetBright, where he was Chief Product Officer, Group Head of Gaming as well as Gaming Director respectively. He has also worked for 32Red and Betclic Group.

“I am excited about this new challenge and the opportunity to work with an iconic global brand,” commented Blanco on his new role.

“Hard Rock Casino NL fits perfectly with my personal values ​​in terms of style and tone of voice. I look forward to stimulating this rising star player in the Dutch market towards further growth, maturity and scalability. “

Hard Rock Casino NL is operated in the Netherlands as part of a brand licensing agreement with iCasino BV, which has an online gambling licence to operate in the country.

Paul Strikers, who was previously the Hard Rock Casino NL CEO, will stay on at the operator as MLRO and Public Affairs Manager.

“We are pleased with Cristiano, an experienced person in the right place,” added Strikers.

“With his background at Kindred/Unibet and ComeOn, Cristiano has valuable expertise of the Dutch online casino market.” 

Earlier this year, Hard Rock Casino NL grew its online casino offering in the Netherlands after securing content partnerships with Bragg Gaming Group and Stakelogic.

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