The initiative is titled "Don't Lose Your Adolescence to Gambling" and aims to highlight the importance of discussing digital practices among young people.
Argentina.- With the goal of raising awareness among both young people and their families about the risks of online betting, Movistar has launched its new campaign focused on digital gambling addiction in teenagers, in collaboration with the NGO Faro Digital.
Under the slogan "Don't Lose Your Adolescence to Gambling", it is an initiative that is part of the company's commitment to responsible technology use and seeks to raise awareness about a growing problem that affects more and more young people.
The campaign is supported by the NGO Faro Digital, dedicated to creating educational guides and workshops for young people and adults, to help them understand and prevent the dangers associated with digital gambling addiction.
See also: "I Don't Gamble": what the bplay campaign to eradicate youth gambling involves
It also includes a spot designed to represent the issue in a close and real way, as well as a landing page where interested parties can access valuable information and the educational guides developed by Faro Digital.
Milagros Schroder, Education Coordinator at Faro Digital, stated: "Since last year we have noticed an increase in online betting practices among adolescents. After a year of holding specific meetings with young people and conducting various surveys, we can see much more than what appears at first glance."