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All eyes on ICE 2025: Merkur Group anticipates its debut in Barcelona

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It has among its functionalities the visualization of matches as if it were a video game.

United States.- Betano introduced its innovative in-game visualization tool for National Basketball Association (NBA) matches. Starting this season, Betano customers can watch and interact with live games as if they were playing a video game.

Similar to a video game experience, this feature, supported by computer vision technology and artificial intelligence, converts real-time data into 3D visualizations that are streamed in a personalized manner, allowing fans to choose their viewing angle and enjoy every play, shot, and scored point from their favorite perspective.

Developed in collaboration with Sportradar, this solution reinforces Betano's commitment to offering cutting-edge experiences for sports fans.

See also: Betano becomes the official global sponsor of the UEFA Europa League and the UEFA Conference League

George Kourakos, director of innovation at Kaizen Gaming, commented: "The introduction of AI technology, especially computer vision, is transforming the fan experience in major sports competitions. Fans want to have control over how they view and interact with sports, creating their own personalized experiences."

And he added: "We are excited to introduce a new way to enjoy matches, allowing fans to choose their preferred angles to watch the action. We remain committed to offering innovations that allow our users to interact in new ways with their favorite sports, always in a responsible manner."

Merkur Group says: "Goodbye London, hello Barcelona".

Press release.- After ten editions at the London Exhibition Centre, ICE, the largest and most important fair in the world for the international gaming industry, moves to its new venue at Fira Barcelona Gran Via. From January 20 to 22, 2025, around 400 exhibitors from around the world will gather for the first time in the vibrant Mediterranean metropolis to showcase the latest trends, technologies, and transformations in the international gaming sector. 

Among them will be Merkur Group, one of the largest and most renowned exhibitors, presenting its diverse and innovative product portfolio in an impressive exhibition space of approximately 2,500 m². With its international sales brand Merkur Gaming and many other subsidiaries, the German gaming giant will be located at stands 3E30 and 3E50.

Dominik Raasch, operational head of the business segment of Merkur and, from January 1, 2025, a board member of Merkur Sales, said: "A new city, a new exhibition hall, and a completely redesigned stand: ICE 2025 will be something truly special for the Merkur Group." 

He added: "The move to Barcelona will inject new energy into the fair, offering innovative and promising opportunities for the entire gaming industry. Our new stand concept will showcase our products more convincingly than ever, directing even more attention to Merkur World and ensuring a successful new chapter for the entire group in Barcelona."

As usual, Merkur Gaming will shine at ICE 2025 with a vibrant display of attractive products tailored to the international market. In particular, the two linked progressive jackpot systems, Clash Link and Link Wave, impressively demonstrate the company's extensive knowledge of innovative, promising, and demand-oriented content. With outstanding graphics and adrenaline-filled features, these systems elevate the excitement of multi-game gaming to new heights, making them pleasing to the audience since their presentation at ICE 2024. 

Another highlight is the Merkur Prime multi-game package, which features a revamped menu interface, an improved player interface, additional game titles, and unified sound and winning animations, creating an even more immersive gaming experience. Merkur Gaming will also highlight its classic systems, Mystic Link and Five, which have become player favorites, particularly in Eastern Europe and South America. The presentation of these highlighted contents is the family of modular cabinets Mod Ex, which will be displayed in three different versions with different monitor, base, and body configurations.

Faithful to tradition, Merkur Group will bring a wide range of technologies to ICE 2025, with ten of its subsidiaries showcasing their extensive product and service offerings on the Barcelona stage. While adp Merkur offers exclusive insights into the portfolio for the domestic terrestrial market of Germany, Merkur Dosniha captivates its Spanish audience with standout products designed for local needs. 

The world of online games will take center stage in the Merkur eSolutions area, where the umbrella brand will collaborate with Merkur Group subsidiaries, Euro Payment Group, Bede Gaming, and edict egaming to present a cutting-edge 360-degree approach that seamlessly unites the territories of online and technology-based gaming with innovative product solutions. 

The cash handling experts at GeWeTe will present their usual wide range of products, including solutions for checking, dispensing, and recycling bills and coins that are suitable for use in vending machines. Following their successful collaboration at G2E 2024, the two strategic partners, Gaming Arts and Spintec, will also occupy a prominent place at ICE 2025, contributing to a solid performance by the Merkur Group. While Spintec will display a wide range of ETG, Gaming Arts impressively highlights the influence of North American gaming solutions.

Athanasios ‘Sakis’ Isaakidis, international CEO of Merkur Gaming, said: "We have a lot to offer at ICE 2025. In addition to a wide range of top-class technologies for an exceptional gaming experience, we present a completely new stand design with a significantly larger exhibition space, a new catering area, and elegant design elements. 

And he concluded: "With everything necessary for a successful presence at the fair, we look forward with great enthusiasm and confidence to the new era of ICE in Barcelona. We anticipate exciting encounters with clients, colleagues, industry experts, and members of the press."

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