Aristocrat Interactive announces the extension of its existing partnership with Big Bola, where the supplier will provide a variety of online gaming solution systems for operators in the Mexican market.
The casino operator in the Mexican market, Big Bola, will now have access to Aristocrat's Player Management System (PAM), hosted services system, and sports betting solutions as it aims to enhance the services provided to players in the region.
Additionally, Aristocrat's off-site solutions and self-service betting terminals for retail sports betting will also be included in the new agreement.
Following collaborations with Novibet and Caesars in August 2022, Big Bola has now reached an additional agreement, more specifically, this agreement will provide tools allowing Big Bola access to Aristocrat's real-time player engagement tools, payment methods, and API integration systems, etc.
Big Bola's Chief Operating Officer and Business Development Director, Emilio Quirós, commented on the new deal, saying: "With nearly two decades of experience in the gaming industry, we re-entered the digital domain seven years ago by launching the Big Bola Online platform. Now, we are excited to take the next step in our development by partnering with a global leader like Aristocrat Interactive, to provide Mexican players with a richer, more immersive gaming experience."
Good news: Aristocrat recently announced plans to sell its casual gaming subsidiary Plarium to MTG for $620 million.
After appointing Anne Tucker as the new Chief Legal Officer in October, Aristocrat has obtained the first land-based and online gaming license issued by the UAE GCGRA regulatory authority. Last month, the supplier also announced positive financial results for the fiscal year 2024, with earnings per share increasing by 20%.
Aristocrat Interactive's Chief Strategy Officer, Tsachi Maimon, speaking about this latest partnership, said: "We are delighted to elevate our existing solid physical partnership with one of Mexico's top operators, Big Bola, to a new level and enhance their online business.
"This deal strengthens our commitment to providing comprehensive interconnected and innovative experiences across digital and land-based verticals in this key market."
