EveryMatrix has entered the Croatian market for the first time through a full-channel cooperation with ArenaCasino.
This partnership will replace ArenaCasino's existing casino and sports platforms with EveryMatrix's technology, integrating retail, online, and mobile gaming services into a unified system.
The collaboration includes the launch of advanced retail features such as self-service betting terminals (SSBT), counter services, and digital odds displays.
The online platform will be powered by EveryMatrix's CasinoEngine and OddsMatrix, aimed at fostering growth for ArenaCasino in the online casino and sports betting sectors.
The partnership will also introduce a single wallet system across all channels, thereby enhancing customer convenience and engagement.
The agreement was reached after EveryMatrix acquired the sports betting retail software developer Leapbit, which enhanced its retail offerings, including adding live betting options and new customer-oriented features such as BetBuilder and Cash Out.
Worth noting: ArenaCasino is the only local gaming and betting operator in Croatia, currently operating over 160 stores, and plans to expand to 300-400 stores within the next two years.
EveryMatrix CEO Ebbe Groes stated, "Today's news marks the first chapter of many in our full-channel story, and we believe our advanced turnkey products will enhance the daily experience of ArenaCasino players while improving operational efficiency for our new multi-channel partners."
ArenaCasino CEO Hrvoje Delalic added, "We have grown rapidly in recent years, but our previous technological capabilities were limited. We have great ambitions for expansion, and we firmly believe that EveryMatrix is the ideal partner as we strive to elevate our retail and online products to new heights."
EveryMatrix reports that, driven by strategic acquisitions and expansion, revenue growth in the third quarter of 2024 increased by 66%. The addition of Leapbit technology has played a crucial role in improving the company's full-channel products and supporting new market entries.
