EveryMatrix is now live with ArenaCasino in Croatia, delivering its ready-to-use omnichannel platform and one of its biggest projects of 2024. For the first time, the fastest-growing provider in the iGaming industry has integrated online and retail casino and sports technology to a tier 1 client with a broad physical and digital presence.
The partnership marks EveryMatrix's first entry into Croatia, further diversifying its regulated market mix.
The new omnichannel technology stack powered by EveryMatrix will replace the existing casino and sports platforms of ArenaCasino and transform its online brand and store equity, providing retail, online, and mobile customers with the best seamless multichannel experience, including a new single wallet.
The omnichannel launch is the first since the strategic acquisition of retail sports betting software developer Leapbit by EveryMatrix. Since then, EveryMatrix has enhanced Leapbit's retail offering with extensive live betting options, thousands more markets, a new front-end on self-service betting terminals (SSBTs), new live betting screens, as well as new features previously unavailable at ArenaCasino, including Cash Out and BetBuilder.
ArenaCasino has established a broad stake in the retail and digital market with over 160 locations in Croatia, including SSBTs, betting shops, and slot clubs, and plans to expand its market presence to between 300 and 400 locations over the next two years. It is the only locally owned gaming and betting brand in the country.
It is the most recognized casino brand in Croatia and was the last operator to receive a sports betting license in 2019, with ambitions to accelerate its sports betting growth through the integration of OddsMatrix, EveryMatrix's ready-to-use omnichannel sportsbook.
In retail, ArenaCasino will benefit from the provider's dedicated SSBTs, counter services, Odds Wall digital displays, and more. The online will be further enhanced by CasinoEngine, EveryMatrix's market-leading with the aim of accelerating casino growth.
Ebbe Groes, CEO and co-founder of EveryMatrix, said: “Partnering with such a respected brand as Arena to launch our first omnichannel offering is a natural fit and leverages the significant momentum we have enjoyed in OddsMatrix and across the Group”.
“Today's news marks the first of many chapters in our omnichannel story and we are confident that our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while enhancing the operational efficiencies of our new multichannel partner”.
Hrvoje Delalic, CEO of ArenaCasino, commented: “We have grown rapidly in recent years, but were limited in what we could do with our previous technology. We have big growth ambitions and firmly believe that EveryMatrix is the ideal partner as we look to take our retail and online product offering to the next level”.
“We are confident that this intuitive, multi-layered, and contemporary technology will provide a richer, seamless, and rewarding user experience for our broad customer base”.
EveryMatrix provides software, solutions, content, and services for iGaming to casino, sports betting, payments, and affiliate management for global tier 1 operators, as well as newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the ideal EveryMatrix solution and combine it with third-party and internal technology and features.
The company empowers clients to unleash bold ideas and deliver exceptional player experiences in regulated markets. The company has over 1,200 employees in 15 offices from 15 countries and serves over 300 clients worldwide, including the regulated US market.
EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming supplier to receive WLA Safer Gambling certification.
Learn more at www.everymatrix.com
Source: GMB
