Continuing with the new campaign launched last week, with a message to reinforce the practice of responsible gambling, the betting platform Esportes da Sorte, one of the main ones in Brazil, launched the second film on the theme. The piece aired on Wednesday night (4), during the break of the National Journal, on TV Globo, and reinforces the motto "Betting is in our nature. Betting too much is not".
The new video follows the same pattern as the first, bringing up the practice of betting as part of human nature. This time, it mentions another of the feats considered improbable by humanity, highlighting the first person to climb Mount Everest, the highest mountain on the planet, after others doubted such a feat. The advertisement ends with the campaign's motto, maintaining the idea of reinforcing responsibility and betting as a means of entertainment.
The new piece is the second in a series of videos produced by Esportes da Sorte, in an initiative that reaffirms the company's commitment to responsible gambling. The campaign aims to raise awareness that betting should be treated only as fun and adds to other previous actions of the company, such as when it became the first national brand to adopt the text "Play responsibly" along with its slogan in the brand's signatures. This was before there was a requirement for such – currently required by the rules of Conar.
“We continue with a clear and objective message, with the intention of reinforcing the theme of responsible gambling and that bets should be seen only as a means of entertainment. We seek to bring all this back, through a creative concept and a differentiated aesthetic, following the line of alluding to great historical feats of humanity”, points out Sofia Aldin, CMO of Grupo Esportes da Sorte.
“We stand out as pioneers in talking about responsible gambling in the country, something that has always been a pillar of our company, and we emphasize that betting is something intrinsic to human nature, but it must always be done with great responsibility”, reinforces Sofia.
The campaign was conceived by the agency Suno United Creators, from São Paulo, with creation by Rynaldo Gondim and Gabrielle Henriques, planning by Sérgio Katz and produced by Saigon Filmes.
Source: GMB
