J Resort owner Jacobs Entertainment signed a five-year agreement to have JMF Presents, a Northern Nevada events and production company, take over the outdoor entertainment activities at the Reno resort.
In addition to growing the J Resort’s Glow Plaza concert schedule, J Resort will open a new venue for festivals with audiences of as many as 15,000 on a more than 10 acre site between North Arlington and Ralston streets, creating downtown Reno’s first outdoor festival grounds.
Jacobs Entertainment Regional Vice President Jonathan Boulware said the company is investing $5 million into site improvements for the festival grounds and $125 million into the hotel-casino, including a new front entrance off West 4th Street.
Construction on the J Resort’s north expansion will begin in January and will include expanded parking, additional gaming floor space, a new restaurant and a 400-seat banquet hall.
