The Riksdag has approved changes to Sweden’s Gambling Act 2018, allowing licence holders to process personal data related to legal offences.
The amendments, authorised on 28 November, give licence holders the right to process data under specific circumstances, such as detecting criminal activity, monitoring suspicious betting patterns, preventing match-fixing, and enforcing compliance.
Licence holders can process a customer’s personal data only if illegal activities, like cheating or fraud, are detected on their account.
The changes also allow monitoring of individual accounts for unusual betting behaviour to help Swedish authorities tackle match-fixing and sports corruption.
In May, Sweden’s Conservative Coalition government introduced new controls and launched a multi-authority data-sharing platform to combat match-fixing and sports corruption. These amendments strengthen regulatory oversight by giving licence holders a legal framework to manage data more effectively.
The government clarified that the Gambling Act aligns with GDPR rules, serving as a legal basis or legitimate interest under Article 6 as Operators must ensure data processing is strictly limited to detecting fraud or ensuring compliance.
During the consultation, the Culture Committee backed the proposal, noting no objections were raised. The Legislative Council also reviewed the proposal without comments.
The amendments will take effect on 1 February 2025.
Thunderkick has made changes to its marketing team, as Johanna Backlund has been promoted to the position of Head of Marketing.
In this role, Backlund will use her 20 years of industry experience, including almost two years with Thunderkick, to lead the slots studio’s marketing strategy and elevate the brand’s awareness in markets across the globe to help drive new business.
“January 2025 will mark my second anniversary with Thunderkick, and I am incredibly excited to kick off the new year as Head of Marketing,” commented Backlund on her new role with Thunderkick.
“It has been a pleasure to work with such a talented and motivated group of colleagues, and I look forward to facilitating the company’s future success.”
During her time at Thunderkick so far, Backlund has assisted with the development and implementation of the slots studio’s company-wide marketing strategy.
Svante Sahlström, Chief Commercial Officer at Thunderkick, added: “Johanna is an integral part of Thunderkick’s operations, planning and executing campaigns with ruthless efficiency.
“Having her step into the role of Head of Marketing was a natural progression, and we have no doubt she will continue to deliver exceptional results.”
Earlier this month, Thunderkick announced that it had received its B2B supplier licence in Denmark from the country’s gambling authority, Spillemyndigheden.
As a result, the slots studio can continue distributing its games to operators in the Danish gambling market until 2029.
Wan Kim, Chief Compliance Officer at Thunderkick, stated: “Obtaining a B2B licence has been a focus since the Danish Gambling Authority announced the new regulations earlier this year, and our application’s success emphasises the quality of Thunderkick products and our unwavering commitment to adhering to consistently updating regulations.
“The licence will facilitate our continued growth in Denmark, where some of the country’s biggest operators offer our unique content to local players.”
