On the upcoming Wednesday (11), Londrina will host big names such as Ronaldinho Gaúcho, Ana Castela, MC Daniel, and Luan Pereira for a charity football match. Organized by SeuBet in partnership with Agroplay, the charity match will raise funds for institutions in northern Paraná and will feature Galvão Bueno as the commentator.
The day before the match, a charity auction will take place, offering experiences with the celebrities present, among other things. The game will be held at Estádio do Café and will be broadcast live on ESPN, with commentary by Galvão Bueno.
"In such an unequal society, we are aware of the social responsibility we have. Therefore, we want to bring together big names from national culture and sports to reinforce our commitment to helping those in need", points out Vinicius Barrel, CEO of SeuBet.
The funds raised will be donated to the Cancer Institute of Londrina (ICL), Santa Casa de Misericórdia de Cambé, Evangelical Social Center of Londrina (NUSELON), Morro do Carrapato (East Zone of Londrina), Conj. Flores do Campo (North Zone of Londrina) and the Cambé that Welcomes program.
Bringing communities closer
Supporting the event is part of SeuBet's new repositioning strategy. By choosing the capybara as its new mascot, the brand aims to connect with and help develop the distinct typically Brazilian communities.
On December 11, the brand will launch, together with gamer Letícia Marques, the talk show KickStart, which will be broadcast on YouTube and on the Woohoo channel, bringing interesting behind-the-scenes insights from the world of sports, lifestyle, games, and pop culture.
"Our customers bet for fun at SeuBet. In return, we want to bet on their communities. Both Letícia's talk show and the charity match are just the beginning of a series of actions we are developing in this new moment we are in", comments Fabrício Nunez, head of marketing at SeuBet.
What to expect from the event
The 1st edition, held in Maringá last year, gathered 14,000 people and raised about 12 tons of food. This year, the stage will be Estádio do Café, promising to exceed expectations with interactive activities, promotions, and a list that includes renowned players and artists.
Among the confirmed highlights are Michael (Flamengo), Rafinha (São Paulo), Igor Coronado (Corinthians), Pablo (Athletico PR), Felipe Araújo, and MC Livinho, Marrone, among others.
Service
Event: Agroplay Charity Football 2024
Game: December 11, at 7:00 PM
Location: Estádio do Café, Londrina/PR
Charity Auction: December 10
Source: GMB
