The regulation of iGaming is about to come into effect and the market will start its formal operation on January 1, 2025. In an exclusive article for GMB, Natalia Nogues, CEO of Control F5, analyzes how this new phase impacts competitiveness and what the future holds for the activity in Brazil. For her, numerous opportunities will arise for operators to expand their offerings.
The regulation of betting in Brazil, with the enactment of Law 14.790/2023 and Ordinance No. 827/2024, marks a watershed in the gaming and betting sector. Although legalization brings promises of security and economic growth, it is very important to reflect on how these changes impact the market's competitiveness and the future of betting in the country.
The legalization of bets creates a legal security environment that is unprecedented in Brazil. Platforms that comply with the new regulations will be able to operate without fear of sanctions, providing bettors with the necessary confidence to carry out secure transactions.
This change, in addition to reassuring users, strengthens the reputation of operators committed to ethical practices. However, it is essential that this security does not become a trap for consumers, who must remain vigilant against possible abuses.
Various opportunities for growth with revenue collection and foreign investments and jobs
The formalization of the sector may result in the creation of thousands of jobs in companies authorized to operate. With a more robust market, competitiveness among operators will increase in the search for talent, benefiting the local economy.
In addition, regulation will stimulate innovation, forcing both established operators and new entrants to improve their offerings. This continuous improvement is beneficial for consumers, but we must be aware that not all innovations are necessarily positive. Therefore, they must be implemented responsibly.
The need for strict control
Despite the expected benefits, significant challenges remain. Control over operators is fundamental to prevent abusive practices and ensure a safe environment for bettors.
In addition, legislative proposals that restrict advertising may negatively impact the marketing strategies of platforms. It is necessary to find a balance between regulation and economic freedom; overly restricting marketing can stifle the growth of the sector.
The future is promising
The regulation of betting in Brazil is a significant change that promises to transform the market. With a safer and more structured environment, platforms will have opportunities to innovate and expand their operations. However, this transformation must be accompanied by constant vigilance and an ethical approach by the operators.
It is imperative that the sector not only seeks immediate profits but also commits to sustainable and responsible practices. Building an ethical market depends on meritocracy and the inclusion of small entrepreneurs who can offer innovative solutions.
The future of betting in Brazil is promising, but only if all involved – government, operators, and consumers – work together to ensure a fair and safe environment.
For those who wish to succeed in the new regulatory scenario, it is advisable to seek specialized support. If you need help, contact us. Control F5 has extensive expertise in the segment and will certainly add a lot to your business.
Natalia Nogues
CEO of Control F5
