ReferOn, a next-generation affiliate management system, has gathered and analyzed its operational data for 2024. The last fiscal year showed impressive and promising signs of sustainable growth for the brand, as it recorded record increases in all major categories. "We hope to carry this positive momentum into 2025," says David Harris, manager of the B2B affiliate team.
The company's new record growth results included increases in:
• New registrations: 183.50%
• Number of affiliates: 53.17%
• Active landing pages: 203.90%
• Active trackers: 32%
• Number of clicks: 699.70%
• New registrations per month: 183.50%
• Clicks per month: 693%
A key factor for the growth in 2024 was the team's commitment to innovation and the development of educational content for its users. The third and fourth quarters saw major technical updates and quality of life improvements on the platform.
Operators and affiliates saw enhanced functionality in platform features: modifications to the affiliate registration page, postback enhancements, added data and reporting functionality, and more improvements in campaign data action.
The ReferOn Insights seminars allowed operators to join David Harris, manager of the B2B affiliate team, to explore the features of ReferOn and help drive campaign metrics.
This educational content laid the groundwork for the team to develop more support materials to empower ReferOn users to activate their affiliate marketing.
David Harris highlighted the success of 2024: "The growth statistics of this year demonstrate the collective efforts of our team and show us promising signs looking forward. Our success was solidified with several nominations and wins at various industry award events".
"This industry recognition results from our commitment to technological innovation and dedication to customer service. We hope to carry this positive momentum into 2025.”
ReferOn achieved widespread success in 2024, receiving industry recognition from various prestigious organizations. AffPapa nominated ReferOn for the "Rising Star Award 2024", while the SBC Awards 2024 selected the company for the "Acquisition and Retention Partner" category. Finally, ReferOn won the "Best Partner for Customer Acquisition and Retention 2024" category at the SiGMA Awards 2024.
In the first quarter of 2025, ReferOn will focus on customer communications and make more product-oriented additions. Some technical updates planned by the team include adjustments in notification areas and payment processes, and enhanced functionality in reporting metrics. 2025 will see more strategic partnerships with external vendors, where the team will conduct more migrations to assist in integration.
Finally, the ReferOn Insights seminars will continue, and the company will have more educational content underway.
"To learn more about how you can activate your affiliate marketing and strengthen your business, visit www.referon.com or send an email to sales@referon.com,” invites the ReferOn team.
Source: GMB
