BetPlay, the leading betting house in Colombia and one of the largest in Latin America, announces its arrival in Brazil, specifically in Paraná, where it has been operating since August 2024. With a license granted by Lottopar, BetPlay becomes one of the authorized platforms to offer services in the state, in compliance with the new Brazilian legislation.
Since its foundation in 2017, BetPlay has stood out for its commitment to innovation and security in betting. The company, which has already conquered the Colombian market, now brings its expertise to Brazil, offering a platform that prioritizes user experience and the legality of operations.
Regulation by Lottopar allows BetPlay to operate exclusively in Paraná, ensuring a safe and reliable environment for local bettors.
Betting on sports and expanding the catalog of games
BetPlay is known for its focus on sports betting, offering a wide variety of options for fans of sports entertainment. With the goal of expanding its offerings, the platform is also introducing online games authorized by Lottopar.
This diversification aims to meet an increasingly demanding and eager audience for new entertainment experiences.
Regulation and security in the betting sector
The arrival of BetPlay in Brazil coincides with a crucial moment for the betting sector in the country. The Ministry of Finance recently released a list of sites authorized to operate in Brazil, highlighting the importance of regulation to ensure a safe environment for both bettors and operators.
Lottopar has been fundamental in this process, ensuring that only platforms that meet strict legal criteria can operate in the state.
Users of BetPlay can be assured that their personal and financial information is protected by advanced technologies. In addition, the company is committed to responsible gaming practices, promoting an environment where bettors can enjoy their activities.
History of BetPlay
Since its foundation in Colombia in 2017, BetPlay has stood out as one of the main betting platforms in Latin America. With a diversified portfolio that includes sports betting on local and international events, as well as authorized online games, the company has grown rapidly and gained the trust of Colombian bettors.
This resulted in an incredible 62% market share in Colombia's betting market, proving to be one of the most prominent betting houses on the continent.
Now, with its arrival in Brazil and its regulation in Paraná, BetPlay is ready to repeat this success in a new market.
BetPlay's entry into the Brazilian market represents a new option for bettors in Paraná, and also a significant step in the regulation of sports betting in the country.
With its commitment to safety, innovation, and social responsibility, BetPlay promises to transform the experience of bettors in Paraná.
Source: GMB
