The company held an exclusive event in collaboration with Rubens Barrichello, the non-executive director of the company in Latin America.
Press release.- SOFTSWISS organized an exclusive event for its partners in collaboration with Rubens Barrichello, non-executive director of the company in Latin America. The unique experience combined high-speed emotions with unparalleled hospitality at the most iconic motor racing venues in Italy.
During the main event day, SOFTSWISS partners enjoyed a exclusive visit to the Ducati Museum, which offered attendees a glimpse into the legacy of Italian engineering excellence. Then, attendees headed to the Modena Circuit, where they took the wheel of Ferrari Challenge F488 and F458 race cars. All participants had the opportunity to test their racing skills and enjoy the power of the iconic Ferrari cars by driving ten laps on the legendary track.
Later that day, participants visited the Ferrari Museum for a private tour organized by Rubens Barrichello. The experience included exploring F1 simulators and learning about the world of motorsport behind the scenes. The evening concluded with a gourmet dinner at the Ferrari Hall of Fame, which provided a perfect setting for networking.
Rubens Barrichello, non-executive director of SOFTSWISS in Latin America, commented: “At SOFTSWISS, our goal is to create unique experiences that go beyond conventional business meetings, and reflect our commitment to innovation, excellence, and collaboration. The Italian racing event was a perfect opportunity to deepen connections with our partners, combining excitement with exceptional hospitality. It was a true celebration of speed, precision, and teamwork, qualities we all share in business.”
See also: A Formula 1 legend becomes the first guest of SOFTSWISS Excellence Talks
SOFTSWISS gifted its partners with exclusive gift sets to make this experience unforgettable. Each participant received a personalized racing jacket and helmet with their name, and a miniature Ferrari F1 car signed by Rubens Barrichello.
The company stated that “exclusive events like this reflect the changing landscape of the iGaming industry, where experiential engagement is increasingly important”. The iGaming Trends 2025 report by SOFTSWISS provides more insight into the industry, offering a data-driven view of the most important directions shaping the future of iGaming.
