The European Gaming and Betting Association (EGBA) has announced that online gambling operator LeoVegas Group has joined the association as its newest member.
This collaboration aims to strengthen cooperation within the online gambling industry and enhance EGBA's efforts to promote safer gambling behavior and regulatory compliance across Europe.
The inclusion of LeoVegas is expected to bolster the association's representation in the Nordic main markets, where the company has established its business.
LeoVegas will participate in EGBA's working groups, contributing to initiatives such as responsible advertising, EU Anti-Money Laundering (AML) compliance, and the implementation of safer gambling measures.
Carl Brincat, Chief Policy and Regulatory Affairs Officer at LeoVegas, stated: "As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to the important work of EGBA. This cooperation perfectly aligns with our vision of leading Europe towards a sustainable and well-regulated gambling industry."
Maarten Haijer, Secretary General of EGBA, added: "As an industry leader, LeoVegas Group holds a significant position in the Nordic market, bringing valuable expertise to the association and strengthening our joint efforts to promote well-regulated and sustainable development in the European gambling industry. We look forward to working closely with our new colleagues to commit to high industry standards."
In 2024, LeoVegas acquired Tipico's US sports betting platform, enabling it to manage proprietary sports betting technology in international markets. This acquisition marks a strategic step in LeoVegas's global expansion under its parent company MGM Resorts International.
Earlier this year, LeoVegas also expanded its partnership with Playtech, integrating its platform technology into its Dutch operations and other European markets.
