Currently, Brazil has become a rare emerging market for Slots card games globally, with the fifth largest population in the world, a GDP per capita close to $9,000, and the increasing popularity of mobile payments, making it an undoubtedly fertile ground for those looking to expand their card game business overseas.
What is the current state of the Brazilian gaming market?
The gaming industry in Brazil is rapidly rising, with over eighty million gamers contributing nearly $2 billion in revenue last year alone. With continuous improvements in network infrastructure, the growth prospects for the Brazilian gaming market are very broad.
Despite the large size of the Brazilian gaming market, the prices of gaming consoles and PCs are among the highest in the world, leading most players to turn to more accessible mobile devices.
In Brazil, the mainstream operating system for smartphones is Android, which holds 80%-90% of the market share, while Apple users are relatively few. Therefore, promotions for card games in the Brazilian market should focus on the Android operating system.
1. Skill-based games are officially recognized in Brazil
Brazil is a country where gambling is prohibited, the only legal betting activities being state-run lotteries and horse racing. However, since 2012, card games have been classified as skill-based games in Brazil, which are permitted, similar to the situation in India.
It is noteworthy that although gambling is illegal in Brazil, there is no legislation prohibiting offshore casinos, so most Brazilian players choose to join offshore casinos to enjoy games, which is legally unobstructed.
2. Brazilian players are keen on competitive gaming experiences
Brazilian players enjoy deriving fun from competition, not only loving strategy, racing, and shooting games but also showing interest in competitive card games.
The popular card games in Brazil are mainly divided into international and local categories. International games like Texas Hold'em and Blackjack, and local games like "Buraco" and "Truco" are very popular. The game rankings show that Brazilian players have a special fondness for these two types of games.
Slots games also cannot be underestimated in the Brazilian market, as they have a large fan base there. The following image shows the popularity of Slots games in Brazil on the Google Play casual games chart.
3. Several key points not to be overlooked
① In Brazilian card games, "training mode" or AI battles are very common, almost every game interface includes this feature.
② For profit models, advertising revenue seems to be the preferred choice for operators, as evidenced by the numerous advertisers within the games.
③ Although English is the universal language for going global, it is not applicable in Brazil, where the English proficiency rate is much lower than the global average, so there is no need to include other languages in the games. The official language of Brazil is Portuguese.
④ Brazilian players love social interaction, and games that incorporate a well-developed social system are more likely to attract Brazilian players. Surveys show that over 50% of Brazilian post-95s believe that connecting with friends through games helps maintain friendships, and the socialization of games will become a trend, which is particularly important in the Brazilian market.
The official language of Brazil is Portuguese, but Brazilian Portuguese differs from the Portuguese spoken in Portugal. When translating game content, it should be ensured that it is reviewed by professional translators or native speakers to avoid direct machine translation or literal translation.
Furthermore, a common misconception is that Brazilians also speak Spanish, or consider it as a second language. Do not make such assumptions before localization.
