The casino business unit of EveryMatrix has had an "exceptional 2024," setting a record for the 12th consecutive financial quarter and adding to three years of uninterrupted growth.
Press release.- CasinoEngine, the casino productivity platform of EveryMatrix, generated 62 billion gaming rounds between January and November 2024, which is equivalent to EUR64,000m in turnover, and the financial results for the third quarter revealed a record gross gaming revenue (GGR) for clients of EUR709m, a year-on-year increase of 53 percent.
The latest figures from the third quarter showed a 12th consecutive record quarterly performance, with a GGR over the last 12 months of EUR2,600m, a year-on-year increase of 63 percent.
The past year has also been significant for the casino division with the launch of a new set of loyalty and gamification tools, further expanding its range of solutions.
In anticipation of igaming player behaviors and trends, the CasinoEngine team developed a series of bonus, loyalty, and personalization solutions throughout 2024, significantly enhancing player experiences and increasing operator revenues.
Their comprehensive set of loyalty and engagement tools includes challenges, tournaments, loyalty mini-games, jackpots (JackpotEngine) and a new loyalty solution, LoyaltyEngine, in addition to BonusEngine which includes bonus money, cashback for casino and sports, free spins and free bets, enhanced odds, bet returns, and more.
The Casino division of EveryMatrix will also launch EngageSuite in early 2025, a range of six versatile gamification and loyalty tools that can be used individually or combined for greater impact, designed to create seamless and cross-cutting player experiences.
Once an operator sets up the framework of each journey, players take the reins, personalizing their experience by selecting the perks they value most and using them to enhance their gameplay.
See also: EveryMatrix presents its "Anything is Possible" experience for ICE Barcelona 2025
One of the highlights of EngageSuite is the recently launched LoyaltyEngine. LoyaltyEngine rewards player loyalty through coins and a customizable shop system. Players earn experience points (XP) to unlock new levels and benefits while collecting spendable coins to redeem for merchandise, digital rewards, and more. Operators can set earning rules, expiration settings, and rewards to tailor engagement strategies.
The Casino division's bonus suite offers a 360-degree approach that includes a new tool addressing bonus abuse.
Bonus Guardian, launching in early 2025, uses machine learning trained on the history of known abusers to recognize patterns of bonus abuse activity. The system flags users as confirmed or potential bonus abusers, and appropriate actions can be taken, manually or automatically.
Its artificial intelligence algorithm is trained to distinguish between legitimate and fraudulent gaming activities, powered by years of gaming data and predictive models, all combined to stop abusers in their tracks.
Stian Enger Pettersen, CEO of Casino, EveryMatrix, said: "It has been an exceptional year for the casino with continuous investment in our core product, in addition to a series of new product innovations that have allowed us to continue generating momentum and accelerate our growth to a record 12 consecutive quarters."
