The company introduced its services focused on maximizing results for affiliates in Latin America.
Press release.- 1win Partners participated in SBC Summit Latin America 2024, an event that brought together the main figures of the igaming sector in Miami. During the expo, the company presented its latest innovations focused on maximizing results for affiliates in Latin America. "Combining new technologies, expansion strategies, and targeted marketing, 1win Partners is revolutionizing the market," the firm highlighted.
Recognizing the potential of Latin America, 1win Partners invests in strategic alliances with influencers, sports clubs, and local events, creating an authentic connection with the audience from countries like Brazil, Mexico, and Colombia. This strategy brings the brand closer to the players and expands the visibility of its affiliates.
One of the main trends presented by 1win Partners is gamification. Encouraging players to complete challenges and earn rewards increases interaction time and strengthens user retention on the platform.
See also: Chile: a Geo with great potential for 1win Partners
The updated analysis panel of 1win Partners offers real-time information on the performance of campaigns, allowing affiliates to make strategic adjustments quickly to optimize their results.
Security is a priority for the company. 1win Partners has implemented robust compliance and data protection systems, ensuring a safe and reliable environment for both affiliates and users.
"With technological innovations, a focus on security, and personalized strategies, 1win Partners is ready to lead the growth of igaming in Latin America," they affirmed. During the SBC Summit Latin America 2024, the company reinforced its commitment to providing safe and promising opportunities for its affiliates and partners in the region.
SOFTSWISS reviews the milestones it has achieved throughout 2024.
Press release – SOFTSWISS, which is expanding to new markets and presenting innovative products, reviews the milestones of its anniversary year.
Technological achievements
This year, SOFTSWISS has enriched its portfolio with three new products: lottery software, a betting solution for retailers, and a horse racing module integrated into Sportsbook. These new products offer operators flexible and secure tools to expand their lottery and betting services.
With more than 23,500 games from over 280 providers, the SOFTSWISS Game Aggregator has become the largest gaming hub in the industry. Equipped with unique player engagement tools, it supports more than 1,200 electronic gaming brands, setting a benchmark in innovation and scale.
Uniting experience and efforts to achieve a global impact
With the acquisition of a majority stake in the South African Turfsport, SOFTSWISS combines the experience of both companies to offer top-level igaming solutions in the African region. The acquisition of a significant stake in the German company Ously Games, promoter of the fast-growing European social casino SpinArena.net, has opened a new niche for SOFTSWISS in the promising social entertainment market.
SOFTSWISS has welcomed Rubens Barrichello, a Formula 1 legend, as a non-executive director for Latin America, strengthening the company's presence in the Brazilian market. By merging the experience of two dynamic sectors - electronic gaming and racing - SOFTSWISS offers an unprecedented vision to drive unlimited business growth for its clients.
In the midst of devastating floods in Brazil, SOFTSWISS launched the "Help Brazil" campaign, bringing together industry players to support those in need. The initiative received broad support from industry media and was awarded as the Socially Responsible Initiative of the Year at the SBC Latin America Awards.
SOFTSWISS celebrated its 15th anniversary in the gaming sector with significant achievements and celebrated this milestone with a big anniversary party. The event took place in Lisbon and gathered about 600 guests.
The SOFTSWISS team also celebrated winning 22 industry awards in 2024. Software provider, best platform provider, aggregator of the year, crypto company of the year, software provider for affiliates, innovation in online gaming technology, and responsible gaming award, to name just a few of the product categories.
