MightyTips, a provider of daily sports predictions, bookmaker ratings, and top bonus sites for players across Europe, has extended its partnership with the leader 1xBet. The agreement was first signed in 2019 and was recently extended to 2029.
Under the enhanced agreement, MightyTips will continue to promote 1xBet to its readers by conducting a new review of its bookmaker and promoting the bonuses it offers.
Additional promotional activities include sitting down with the 1xBet gaming director, Valerii Kharitonov, for an interview as part of the MightyQs series, which sees some of the biggest names in the iGaming market provide insights into their sports-related partnerships.
The MightyQs interview covers a variety of topics, but focuses on the 1xBet agreement with FC Barcelona as a Global Partner and Official Betting Partner of the iconic football club. The agreement was first signed in 2019 and was recently extended until 2029.
“We approached the negotiations with the fact that we wanted to continue working with Barcelona in the long term. Our vision was that if we acted in good faith, we would be confident that a positive agreement for all parties would be possible — and we are happy to say that this was indeed the case,” commented Valerii Kharitonov.
“The 1xBet team is crazy about sports, so the club needed no introductions — its reputation precedes it. Nothing gives a better indication of the size and scale of Barcelona than when you watch a home game and witness the atmosphere with your own eyes. There are not many things in football that compare to the nearly 100,000 passionate Barça fans who sometimes shake the foundation of the stadium as they support their club.”
“The marketing and partnership team of Barcelona is made up of talented professionals we trust to help us create and deliver unique and creative content for our campaigns. This and the fact that it is a pleasure to work with them make the relationship even more mutually beneficial.”
Eugene Ravdin, head of communications and marketing at MightyTips, said: “We are excited to expand our partnership with 1xBet, which has become one of the leading betting brands in the world, aided, of course, by partnerships like the one it has with FC Barcelona.
“Being able to get insider information about this partnership and learn more about how the relationship between 1xBet and FC Barcelona works is fascinating and is just another example of how MightyTips brings even more value to its readers.”
Source: GMB
