The betting house H2bet, part of the H2 Club Group, will be the new main sponsor of Atlético starting from 2025 for 3 years. The brand will take over the space on the shirt that was previously occupied by Betano. The spectacular contract, worth R$ 60 million per year, represents the fourth largest sponsorship in Brazil, and the highest in the history of the club and the State of Minas Gerais.
The contract between the parties is valid for three years, with a total fixed investment of R$ 180 million, plus bonuses for achieved targets, which could exceed R$ 200 million.
The online sports betting company will brand the most prestigious area of the black-and-white shirt starting from 2025, also appearing on training shirts and women's football shirts.
"It is a matter of great pride to be part of Galo's history. It has always been H2's desire to be on the shirt of a major football club, and our relationship goes beyond sponsorship and investment. We want to help Galo continue to grow stronger, live the passion of the Atleticana Mass at every game and show that H2's way is different," says Ueltom Lima, CEO of H2 Group.
With the new agreement, Galo now has one of the most valuable shirts in Brazilian football, and the largest sponsorship in the history of Minas Gerais football.
"We are very pleased to announce this agreement with H2bet. It will be a successful partnership and crucial for us to have an even stronger squad in the coming seasons. H2 chose Galo due to the special passion that the Atleticano fan has for the club, and this makes us very proud,” highlights Galo's CEO, Bruno Muzzi.
"H2bet is a serious and solid company, which has as its pillars the defense of responsible gaming and sports integrity, with an organizational culture similar to that of Atlético," states Muzzi.
The trajectory of the H2 Club Group
The H2 Group was born almost two decades ago to operate legal games, and is committed to following and proposing the best compliance practices. With pioneering, professionalism, and credibility, the H2 Group led the legalization of poker in Brazil, an activity that is now endorsed as a mind sport. The H2 Group has established itself as the largest company in the country in this segment, having physical units in São Paulo, Curitiba, and Campinas, as well as a strong online poker operation.
At the end of 2022, the H2 Group launched H2bet, its operation of sports betting and online games. H2bet has already paid the concession fee and made the deposit of the guarantee fund, required by the Federal Government, being able to continue operating in the regulated market in 2025.
H2bet stands out for its strong digital vein and has a close relationship with Meta and Google, having been considered the fastest-growing online gaming brand month by month.
From the beginning, H2bet followed all the guidelines of the Secretariat of Prizes and Bets of the Ministry of Finance (SPA/MF) in the process of regulating the market in the country. H2bet has always implemented internally a series of rules and flows, which include transaction monitoring, the promotion of responsible gaming, and the best practices of corporate governance.
This vision of offering entertainment responsibly, with safety and innovation, is also the north for the choice of ambassadors. H2bet sponsors left-back Marcelo “Twelve” Vieira (M12) and the presenters Igão and Mítico, from Podpah. Earlier this year, H2bet was the official sponsor of the Eurocup broadcast on CazéTV.
Impact for Galo and the sports market
The contract with H2bet not only strengthens the financial health of Atlético-MG but also enhances the attractiveness of the Brazilian sports market for new sponsors. The betting house, which until now focused its operations on poker, now uses football as a brand expansion strategy, positioning itself among the giants of the sector.
The R$ 60 million contract places Atlético-MG in a prominent position among the largest sponsorships in Brazilian football, reinforcing the club's importance in the national scenario.
The largest club sponsorships in Brazil 2025
-Flamengo (Pixbet) - R$ 105 million/year
-Corinthians (Esportes da Sorte) - R$ 103 million/year
-Palmeiras (Crefisa) - R$ 81 million/year (can reach R$ 120 million with bonuses)
-Atlético (H2Bet) - R$ 60 million/year
-São Paulo (Superbet) - R$ 52 million/year (can reach R$ 75 million with bonuses)
-Vasco (Betfair) - R$ 50 million/year (can reach R$ 74 million with bonuses)
-Cruzeiro (Betfair) - R$ 43 million/year (can reach R$ 63 million)
-Fluminense (Superbet) - R$ 42 million/year (can reach R$ 52 million with bonuses)
-Grêmio (Banrisul) and Internacional (Banrisul) - R$ 30 million/year
-Botafogo (Parimatch) - R$ 27.5 million/year
-Santos (Blaze) - R$ 22.5 million/year
-Bahia (Esportes da Sorte) - R$ 19 million/year
-Fortaleza (Novibet) - R$ 17.5 million/year
-Athletico (Esportes da Sorte) - R$ 17 million/year
-Ceará (Esportes da Sorte) - R$ 15 million/year
The largest club sponsorships in Brazil 2024
-Flamengo (Pixbet) - R$ 105 million/year
-Corinthians (Esportes da Sorte) - R$ 103 million/year
-Palmeiras (Crefisa) - R$ 81 million/year (can reach R$ 120 million with bonuses)
-São Paulo (Superbet) - R$ 52 million/year (can reach R$ 75 million with bonuses)
-Vasco (Betfair) - R$ 50 million/year (can reach R$ 74 million with bonuses)
-Cruzeiro (Betfair) - R$ 43 million/year (can reach R$ 63 million)
-Fluminense (Superbet) - R$ 42 million/year (can reach R$ 52 million with bonuses)
-Grêmio (Banrisul) and Internacional (Banrisul) - R$ 30 million/year
-Botafogo (Parimatch) - R$ 27.5 million/year
-Santos (Blaze) - R$ 22.5 million/year
-Bahia (Esportes da Sorte) - R$ 19 million/year
-Atlético (Betano) - R$ 18 million/year
-Fortaleza (Novibet) - R$ 17.5 million/year
-Athletico (Esportes da Sorte) - R$ 17 million/year
-Ceará (Esportes da Sorte) - R$ 15 million/year
The list highlights the strength of betting houses in sports sponsorship, consolidating them as major supporters of Brazilian football.
Source: Itatiaia
