The average revenue per user (ARPU) is an essential metric that provides businesses with valuable insights into how much they generate, on average, from each customer over a specific period. It is commonly calculated by dividing the total revenue of a specific time by the number of users during the same period. This result offers a clear view of each user's contribution to the company's profits. Atlaslive provides partners exactly what they need for growth.
As a key performance indicator, ARPU is of great importance to companies of all types. It helps to understand the financial value of the user base and serves as a basis for strategic decisions. By knowing how much revenue an average player brings, companies can identify opportunities to improve their strategies, optimize their offerings, and generate greater success.
Each region develops within the iGaming industry at its own pace, influenced by various factors of varying nature. Mainly, this includes the legal structure, specifically the regulation of specific segments, while considering all critical aspects, the overall economic development of the country, the historical context, and social attitudes or interest in this type of entertainment. These are just a few of the main factors, although there are many more.
The user base itself plays an extremely important role, particularly the engagement of the players, their growing interest in different types of games, the frequency of interaction, and much more. The number and quality of players are key factors when analyzing ARPU. In some countries, the user base may be relatively small, but their purchasing power is high, leading to a higher ARPU.
On the other hand, some regions have a large number of players who make small deposits and bets. Although their individual ARPU is lower, the large volume of transactions drives significant growth in GGR. It is important to understand that differences in user behavior between regions shape different business strategies, as high ARPU can come not only from the number of players but also from the quality of their engagement.
In this article, the Atlaslive takes a closer look at ARPU, one of the most crucial metrics for iGaming businesses, to highlight the performance of six major global regions and share projections for 2025 worldwide. This concise, yet comprehensive report also provides valuable insights into the most lucrative category among the top three iGaming activities worldwide.
Australia and Oceania – The powerhouse of ARPU
The iGaming environment is growing and developing differently across all regions, with each market influenced by unique factors such as regulation, economic conditions, and cultural preferences. This diversity shapes user engagement, revenue growth, and strategic approaches in fascinating ways.
In 2025, Australia and Oceania are expected to lead globally in ARPU, reaching an impressive US$ 1,859. This is almost double the ARPU of Europe, which is in second place, with US$ 861. Several factors drive this dominance.
First, the strong economic development of the region, mainly in Australia, allows players to spend much more on entertainment. Second, well-established regulatory conditions for iGaming attract a highly engaged and high-spending user base. Finally, the cultural popularity of sports betting and online casino games creates a highly active and loyal audience.
South America and its explosive growth in ARPU
When it comes to ARPU growth rates, South America shows impressive growth of 9.29%. This rapid increase is largely driven by the expansion of access to technology that makes gaming more accessible, as well as the gradual introduction of regulations that shape the iGaming sector. A major player in this growth is Brazil, which experienced the largest increase in total revenue in the world following regulatory changes in 2022-2023.
The size of Brazil's population, with more than 2 million active players, contributes significantly to the gaming landscape of South America. Although market penetration may seem modest, the quality of player engagement and ARPU remains remarkably high. Sports betting and online casinos dominate as the main categories, maintaining almost equal popularity among users. This balanced interest ensures steady growth and highlights the potential for further development in the region.
Different strategies cater to these markets: while the market in Australia and Oceania focuses on maximizing revenue per user, South America prioritizes expanding its user base and building on its regulatory changes. Together, these approaches demonstrate how the number and quality of users shape success in the global iGaming industry.
The Atlaslive iGaming Platform helps operators increase their ARPU with smart, adaptable, and easy-to-use solutions. By using advanced technology, the platform simplifies the offering of personalized gaming experiences that keep players engaged and interested in playing and enjoying the process for longer. Automation and customization are essential – operators can quickly adjust settings, launch new features, and stay ahead of market changes without extra complications. With Atlaslive, partners have everything they need to offer great user experiences while simultaneously increasing revenue.
Top category performances – Casinos take the lead
When we talk about the iGaming industry, numbers often tell stories that words cannot. A look at the breakdown of ARPU by categories and regions in 2025 shows a clear winner: online casinos dominate all regions except Africa. Why? Because casinos master the art of engagement.
In regions like Australia and Oceania, the ARPU for online casinos is an impressive US$ 2,921, surpassing the total ARPU of other regions combined. It's not just a matter of purchasing power, it's about time and entertainment value. The regulation and social acceptance of online casinos were established earlier in many parts of the world compared to sports betting. Online casinos offer a sense of immediacy, variety, and excitement unmatched by other categories.
While casinos currently lead, sports betting is not far behind. It's a category with immense potential, especially as regulations evolve and more players engage with it globally. For example, the ARPU for sports betting in regions like Australia and Oceania is already substantial, and the gap between the two categories is not as wide as it might seem.
Europe tells a slightly different story. While popular, online casinos are in second place here, driven by advanced customization and established platforms that cater to higher-spending users. The dominance of the lottery, however, shows that for many Europeans, the thrill of an online ticket is unmatched.
In South America, things are more balanced. The ARPU for casinos and sports betting is almost identical, reflecting how both categories resonate equally with players. This suggests a diverse audience engaging in both types of gaming experiences, fueled by increasing access to technology and favorable regulations, especially in key markets like Brazil.
So, what's the takeaway? The success of casinos lies in their ability to create engagement cycles with a variety of bonus types and games. In this way, players stay more entertained, connected, and invested. That's the secret sauce, and the regions with the highest ARPU prove it.
As Atlaslive offers its solutions to operators in various regions, it takes into account both regulations and the variety of online casino games, excluding sports betting solutions. As it expands to global markets, Atlaslive continues to build relevant partnerships. Currently, the company collaborates with leading game providers, offering over 15,000 incredible games through its platform. This includes live games, virtual sports, lotteries, and many other exciting game options to cater to all player preferences.
With the Atlaslive Bonus Engine, CRM, and CMS components, operators can keep players engaged and informed about the best offers available in their native language. For operators, this is a powerful toolkit that allows complete freedom in customizing user experiences through a wide range of parameters and settings. Bonus customization is quick, automated, and applicable to both sports betting and casino games.
The role of innovation in competing in the market
To succeed in the dynamic environment of iGaming, innovation plays a crucial role. ARPU, as one of the main metrics, helps companies assess the effectiveness of their strategies. But to not only meet expectations but exceed them, companies must go further, applying cutting-edge technologies and focusing on customization.
The Atlaslive platform provides partners exactly what they need for growth: adaptable solutions that allow flexible functionality adjustments and rapid deployment of new tools. Enhanced automation features simplify processes, leaving more time for analysis and improving the player experience. Market analysis, following innovative trends, and integrating customizable technological solutions are the pillars of success in the iGaming industry.
Discover how far iGaming technology can evolve with Atlaslive.
Source: Atlaslive
