BetMakers Technology Group has extended the agreement which sees the company supply Australian operator betr with its fixed-odds solutions, content and data services.
The new terms include BetMakers’ Price Manager, which combines the company’s price management and automated trading strategies with its racing and pricing model.
Data services from a range of rightsholders will be supplied to betr, as will content from Racelab.
“The [Price Manager] solution allows us to offer over 300,000 races a year to our customers and ensure we have content constantly available across the three codes,” said betr’s chief operating officer Bill Richmond.
“We are excited to continue working with betr and look forward to developing further solutions that will ensure their ongoing success for many years to come,” added Lucas Hopkins, head of commercial at BetMakers.
The extension to the partnership comes shortly after betr merged with BlueBet.
BlueBet said in November that it reached a “critical inflection point” following the merger, finishing the month with positive EBITDA.
