Bally's Interactive, the digital and sports betting division of Bally's Corporation, has announced the launch of the Bally Bet Sportsbook & Casino app in Ontario, Canada.
According to the company, this latest release marks "another significant milestone" for the brand, following the recent app update in New Jersey and a series of app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
"The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform," Bally's stated.
Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to place wagers on both sports and casino games using a single app, account, and universal wallet.
Robeson Reeves, CEO of Bally's Corporation
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally's,” said Robeson Reeves, CEO of Bally's Corporation. “This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet.”
To ensure a smooth transition, players will receive a series of in-app, email, and social media messages guiding them through the migration process.
Last month, Bally’s Corporation shareholders approved the company’s $4.6 billion takeover from Standard General, Bally's largest shareholder. The move paves the way for a merger with The Queen Casino & Entertainment (QC&E), a portfolio company majority-owned by Standard General.
