The second SBC Rio Summit will launch the Alliance Leaders Summit, a strategic platform that connects alliance members and operators with key market opportunities in Brazil.
SBC announced in a press release: "This new feature will help stakeholders understand Brazil's ever-changing regulations, unique player behavior, and regional marketing preferences."
SBC CEO and founder Rasmus Sojmark said: "Alliance members are the cornerstone of our industry and are crucial for operators seeking successful entry into new markets. With this in mind, it is essential to introduce the Alliance Members Leadership Summit at the SBC Rio Summit."
"By providing a dedicated platform for cooperation between operators and affiliates, as well as opportunities to understand the latest alliance strategies that help shape the Brazilian market landscape, the Alliance Leaders Summit will provide delegates with the knowledge needed to thrive in Brazil."
The upcoming SBC Rio Summit will be held from February 25 to 27, 2025, at the Rio Centro in Rio de Janeiro, gathering 15,000 delegates—including 6,000 operators currently active or targeting the Brazilian market and 1,500 affiliate agencies, to assist with market penetration and traffic acquisition.
The summit will feature a dedicated exhibition area and an in-depth educational program, focusing on the most pressing topics affecting the Brazilian affiliate landscape.
At the booths, attendees will have the opportunity to explore cooperation opportunities with operators and affiliates, including BetterCollective, Bet365, Blaze, Bwise Media, Casa de Apostas, Clever Advertising, Esportes da Sorte, KeyAffiliates, Oddscanner, Rivalo, and Superbet Brazil.
In terms of conferences, delegates can expect in-depth discussions on how to achieve compliance in newly regulated markets, develop region-specific marketing campaigns, design localized SEO strategies, and execute influential marketing plans while maintaining ethical standards.
The panel titled "Your Traffic Journey—Beyond Traditional Models" will explore the importance of understanding and evaluating traffic sources, especially in markets like Brazil that use platforms such as WhatsApp.
The panel consists of experts Yuri Campos (Samba Digital Growth and Media Director), João Sobreira (Tipspace Co-founder), Bruno Barroso (BetPass CEO), Idomar Filho (BetFive Chief Marketing Officer), and moderator Julyana Simoes (Futbol Sites Pan-Regional Sales Director), who will address challenges such as assessing traffic value, identifying key monetization metrics, and ensuring compliance with evolving regulatory frameworks.
The "Mastering Localized Marketing and CRM for Victory" conference will invite marketing experts João Alves (Nossabet Marketing Director), Thamillin Valery Klen (Maior Apostas CEO), Tarcio Santos (Adsterra Brasil Marketing Manager), Muriel Le Senechal (Fast Track Solutions Consultant), and moderator Marcos Santos (e-Traffic Co-founder) to participate.
The conference will discuss how to effectively attract and convert users using targeted localized information and cultural adaptation. It will also discuss evolving communication strategies, emerging market trends, and innovative CRM methods shaping the future of customer engagement.
The panel discussion titled "Glamour, Charm, and Game Plans: Picking the Right Spokesperson for Your Brand" will explore the impact of hosts, celebrities, and social media stars on brand promotion. The session will feature experts Anastasia Zaichko (Famesters Chief Marketing Officer), Luiz Felippe Correia de Almeida (Smart Social Brazil CEO), and Luis Soares (KR3W Business Development Manager), who will review past ambassador success stories to reveal how operators and affiliates can identify the perfect brand ambassador.
In addition to the "Alliance Leaders Summit" conference, attendees will also have the opportunity to expand their understanding of the Brazilian market through specialized forums involving casinos and sports betting, regulation and compliance, payments, technological innovation, and player protection.
