As part of their annual Million Dollar Moment promotion, Yaamava’ Resort & Casino at San Manuel awarded one lucky Club Serrano member $1 million cash on December 16. Actor and media personality Mario Lopez was the emcee for the grand-finale event, personally handing the life-changing prize to the evening’s big winner. This year’s promotion celebrated the 85th anniversary of The Wizard of Oz.
The $1 million giveaway is the culmination of a six-week-long program at Yaamava’ and its sister property Palms in Las Vegas, evoking elements to celebrate the milestone 85th anniversary of the iconic film.
From November through mid-December, Club Serrano members enjoyed a free digital download of the movie, participated in a themed trivia event, and had the chance to snag one of 55 Emerald Tickets to secure a spot in the finale for $1 million cash grand-prize drawing. In addition to multiple on-property activations, the campaign was supported by a multi-platform media program, including themed television, radio, digital, and social media.
The grand-prize winner, an Emerald-level Club Serrano member, secured his grand-finale spot in a series of last-chance drawings that took place in the hours leading up to the life-changing moment.
