1win has emerged as a leading brand in the iGaming market, with its innovative approach and global strategies. In an exclusive interview, Elya, the Business Development Director (CBDO) of 1win, discussed the company's trajectory and results during the year 2024, the challenges of the sector, and the prospects for the future.
1win has become a recognized brand in iGaming. What were the main factors that drove this growth?
Elya - Our success is rooted in three main pillars: innovation, quality, and partnership. From the beginning, we understood that technology would be the foundation of our growth, so we invested in solutions that offer a superior experience to our users. Moreover, we pay special attention to building solid and long-lasting partnerships, which help us expand our global presence.
Another crucial factor is our commitment to excellence. We do not just seek to meet customer expectations, but to exceed them. This mindset has allowed us to gain the trust of millions of users around the world.
International expansion is one of 1win's focuses. How have you approached new markets?
Adaptation is key. Each market has its cultural and regulatory particularities, and we understand that respecting these differences is essential to offer a unique experience tailored to each location. Before entering any region, we conduct detailed research and develop customized strategies.
Additionally, international events such as SiGMA Americas, SBC Summit Miami, and São Paulo help us connect with local partners and better understand the audience of each market. Our goal is to be a global brand, but with a local touch in each place we operate.
During the year 2024, we attended more than 40 conferences around the world.
How does 1win use technology to differentiate itself in the market?
Technology is the heart of 1win. We constantly work to implement cutting-edge solutions that improve both the experience of our users and the performance of our partners.
For example, we use artificial intelligence (AI) to personalize recommendations and provide a more intuitive experience. In the affiliate program, we offer advanced analytical tools that allow partners to monitor and optimize their campaigns in real time. Our focus is always on ensuring efficiency, security, and innovation.
What are the main challenges faced by 1win in the iGaming sector?
iGaming is a highly dynamic and competitive market. One of the biggest challenges is keeping up with regulatory changes in different regions. We are always vigilant to ensure that our operations are compliant and safe.
Moreover, the constant evolution of user demands requires us to always be one step ahead. Therefore, we continuously invest in innovation and in the development of new products that meet the needs of a diverse audience.
How is the growth of the team and the corporate culture at 1win?
Today, we have more than 5,000 employees, a result of a growth strategy that values flexibility, innovation, and the well-being of our employees. Our culture is focused on professional development, with access to cutting-edge technologies and opportunities for internal growth.
We are always enhancing our internal ecosystem to ensure that our employees have the tools and support necessary to innovate and thrive in their roles.
eSports is an expanding area. What are the plans for 1win in this sector?
eSports is a priority for us. We are heavily investing in the development of this area in key regions, such as CIS, Latin America, and India. Recently, we signed major talents, including player Abay "HObbit" Hasenov, and expanded our teams to organize tournaments under the 1win brand.
Our goal is to build a robust eSports ecosystem, supporting talents and promoting competitions that highlight the 1win brand as a leader in this growing sector.
What are the future plans for 1win?
Our main goal is to continue expanding our global presence, especially in emerging markets. We aim to establish 1win as the preferred choice for users and partners worldwide.
We are also committed to raising our quality standards, investing in technology and our team. The future of iGaming is bright, and we want to lead this transformation with solutions that delight our users and create real value for our partners.
What message would you like to leave for your partners and customers?
I would like to thank you for your trust and partnership over these years. Our success is a direct reflection of your support. We will continue to work tirelessly to offer quality experiences, exceed expectations, and build a promising future together.
With its strategic approach and commitment to excellence, 1win consolidates itself as an essential player in the iGaming market. Under the leadership of Elya, the company is ready to reach new heights and redefine the concept of innovation in the sector.
Source: 1win
