Businessman Fernando Paz announces the launch of Soho Sports & Brands - an innovative agency dedicated to brokering business in the sports and entertainment sector. With a keen eye on global trends, Soho is born with the purpose of connecting brands and sports property holders to growth and visibility opportunities, leveraging sport as a powerful engine for business transformation.
Fernando Paz, a professional with over 15 years of experience in the entertainment and sports marketing industry, brings a robust background to Soho Sports & Brands.
The executive, who led emblematic projects during his time at Absolut Sport – the official agency of CONMEBOL –, was in charge of large-scale deliveries, including two editions of the CONMEBOL Libertadores, CONMEBOL Sudamericana, and the CONMEBOL Copa América in the United States.
His trajectory positions him as a reference in the sector, consolidating Soho as an agency that is already born with credibility and proven expertise.
“We are creating a solid bridge between brands and sports properties, with the goal of maximizing business potential and generating authentic connections. Soho is born from the experience gained in market-leading companies such as Flamengo, Absolut Sport, Klefer, Dentsu, Banco Santander, Stone Pagamentos, and Procter & Gamble,” states Fernando Paz, emphasizing the strategic vision that drives the new agency.
Paz's expertise in the sports betting market gives Soho a competitive edge, positioning it as one of the few agencies capable of offering innovative and high-impact solutions for brands looking to enter or expand their operations in this rapidly growing segment.
The launch of Soho Sports & Brands reinforces the agency's commitment to actively contributing to the evolution of the sports and entertainment market, both within and outside Brazil.
Source: GMB
