Classification of Real Money Games
From a product classification perspective, the current Indian real money games market mainly consists of four major categories: Card Games, Casino Games, Quiz Games, and Sports Betting Games.
Among these, due to different gameplay, card games can be further divided into multiple types such as Teen Patti, Rummy, etc., casino games can be divided into poker, slot machines, Bingo, etc.; quiz games are mainly games like Loco; sports betting games include a more diverse range of products such as cricket, football, basketball, wrestling, etc.
Of course, each game category has its outstanding top products, and Wanghu will list a few to help everyone better understand the Indian real money games market.
Card Games
"Teen Patti by Octro"
"Teen Patti by Octro" is a product of Alibaba Mobile Business Group-UC. It has more than 50 million downloads on Google Play alone, with over 1.44 million reviews. According to Wanghu, "TeenPatti by Octro" offers multiple game modes and has added four game languages including Hindi, English, Gujarati, and Marathi. According to data from App Annie, "Teen Patti by Octro" had an annual revenue of over 20 million USD in 2019.
"Teen Patti Gold"
"Teen Patti Gold" developed by Moonfrog, belongs to the top tier of teen patti products along with "Teen Patti by Octro", with over 50 million downloads on Google Play alone, and over 1.33 million reviews. This game can run on 2G networks and offers game voices in languages other than English, including Hindi, Gujarati, Marathi, Telugu, Urdu, and Bengali. According to data from App Annie, "Teen Patti Gold" had an annual revenue of over 13 million USD in 2019.
"Junglee Rummy"
"Junglee Rummy" is a product of Junglee Games, founded in 2012 with headquarters in San Francisco, USA. According to its official website, in 2019, Junglee Games had 25 million users and a total transaction amount of 600 million USD. Google platform downloads of "Junglee Rummy" alone exceeded 10 million times. According to data from Owler, "Junglee Rummy" generated 41 million USD in revenue in 2019.
"Rummy 13 Cards: Ace2Three"
Ace2Three is India's first online Rummy portal fully owned and operated by Head Digital Works Private Limited, established in 2005. According to its official website, Ace2Three has 12 million users, with over 10 million downloads on Google platform alone. As the earliest operated Rummy portal website, Ace2Three still retains a web-based game platform, where users can directly log in to the official website to play games. According to data from Owler, Ace2Three's revenue in 2019 was approximately 17.7 million USD.
Casino Games
"Zynga Texas Poker"
The American casino game company Zynga's "Zynga Texas Poker" has consistently ranked high on the entertainment game bestseller list. This game entered the Indian game market in the second half of 2012 and is now in its eighth year. Despite the competition from local games, it has achieved significant success. "Zynga Texas Poker" not only has a high market share in the Texas poker market worldwide but also in the Indian market. Downloads on Google platform alone exceed 50 million. According to data from SensorTower, "Zynga Texas Poker" had a revenue of about 4 million USD in April 2020, although the contribution from the Indian market is unknown.
"POP! Slots"
"POP! Slots", one of the best-performing slot games in the Indian market. Established in 2011, the company is headquartered in the USA and has over 250 employees. Downloads on Google store alone exceed 10 million times. According to data from SensorTower, "POP! Slots" had a revenue of over 8 million USD in April 2020.
"Bingo Showdown"
"Bingo Showdown", one of the best-performing bingo games in the Indian market, developed by Spicerack Media, established in 2007, headquartered in the USA. "Bingo Showdown" downloads on Google store alone exceed 5 million times. According to data from SensorTower, "Bingo Showdown" had a revenue of over 1.7 million USD in April 2020. However, it should be noted that bingo games generally have lower profitability compared to card games.
Quiz Games
"Loco"
"Loco", rather than just a quiz game, is more of a "melting pot". Loco's early business focused on "live quiz cash splitting", similar to the popular "Cheese Superman", "Million Winner", and "Top of the Quiz" in China a few years ago. The live quiz cash splitting business in China has basically cooled down due to regulatory reasons, but the Indian market is doing well. Moreover, with the continuous improvement of product functions, its monetization capability is also very promising in the future.
According to Wanghu, "Loco" has become a comprehensive APP that includes: live quiz, playing games, and game live streaming. On Loco, you can watch game live streams, videos, such as PUBG Mobile, "Call of Duty"; participate in live quizzes daily and win prizes. You can also play free games like Ludo, Carrom, Pool, and BullBash. Currently, the platform has over 10 million downloads on Google store alone.
Sports Betting Games
"Dream11"
"Dream11" was established in 2008, and according to a KMPG report, currently holds about 90% of the market share in the Fantasy Sports domain. Tencent invested 100 million USD in Dream11 in 2018. According to foreign media Times of India, as of March 2019 fiscal year, Dream11's platform had a total transaction amount of about 650 million USD, with a net revenue of 100 million USD.
The general gameplay of Dream11 is to let users select players to form a team before the match starts, and the score is based on the performance of the selected players in the actual match, then the teams are ranked based on the accumulated scores at the end of the match. After users place their bets, the money rolls into a public fund pool, and the winnings are distributed from the fund pool minus the service fee, according to the ranking.
Dream11 was removed from Google Play in April last year, likely due to Google's developer policy. Earlier information from Dream11's official website stated, "Due to Google Play App Store's policy on real money gaming, the App cannot be launched on Google Play." Now, users need to call the official to get the installation package to download Dream11. However, we can still roughly estimate the number of users of Dream11.
