RubyPlay, an innovative B2B iGaming development studio, is expanding its audience reach in the Italian market following a partnership with Eurobet, one of the leading sports betting and online gaming operators in Italy. The agreement makes RubyPlay's popular portfolio of titles, including fan favorites like Immortal Ways® Buffalo and Diamond Explosion 7s, available to players in the country through Eurobet's online casino platform.
The integration brings RubyPlay's captivating content to one of Italy's most established operators, marking a significant milestone in its strategy to become a dominant slot provider in the country.
Founded in 1995, Eurobet is known for its strong presence in both physical and online gaming in Italy. Operating over 900 outlets through its franchise model, it offers an extensive online gaming platform accessible through its website and mobile apps. Its reputation is further solidified by prominent sponsorship deals across Italian football, notably with Serie A powerhouse, Juventus.
Italy is a key growth market for RubyPlay and the partnership with Eurobet is part of a broader plan to establish a strong presence across the regulated market. The provider also has several additional agreements in progress, further reinforcing its commitment to the region.
Dr. Eyal Loz, Product Director at RubyPlay, said: “We are thrilled to announce our partnership with Eurobet, a leading operator in the Italian market, as we expand our presence in this dynamic gaming region. This collaboration reflects our commitment to delivering innovative and high-quality slot games through a strategic and phased approach”.
“By introducing a carefully selected range of titles, we aim to provide players with a continuous stream of new and engaging content, perfectly aligned with Eurobet's mission to deliver exceptional gaming experiences”.
Alfredo Melloni, Gaming Director at Eurobet, said: “The partnership with RubyPlay is a significant move for us as we aim to enrich our online game portfolio with top-tier content”.
“The innovative and immersive games from RubyPlay are a perfect match for our player-focused approach, and we are confident that this agreement will further enhance the exceptional entertainment we offer to our customers”.
RubyPlay is a progressive and innovative B2B iGaming company, specializing in designing and developing fun and engaging slot games, as well as value-added tools and support for gaming operators.
RubyPlay boasts a catalog of over 100 interactive and immersive slots and also offers custom game development services. RubyPlay has offices in Australia, Malta, and Ukraine working alongside an international team of professionals in a hybrid remote work strategy.
For more information, visit: https://rubyplay.com.
Source: GMB
