The company will unveil this innovative AI-driven solution during the exhibition.
Press release.- BETBY has announced that it will present an Artificial Intelligence (AI) powered feed for the first time in the industry at the upcoming ICE Barcelona. This feature leverages the power of AI to create odds for unique special markets that would otherwise not be available, such as those related to movies and TV shows, offering operators exciting ways to boost player engagement.
Developed by BETBY's award-winning AI Labs solutions, this cutting-edge feed allows for the creation of unlimited and highly customizable markets tailored to custom events, fully aligned with the operators' preferences. It offers unparalleled capabilities to respond to partner requests and deliver localized content, setting a new benchmark for unique content creation in the sports betting industry.
The system first creates markets based on publicly available information about what to expect from specific events. Then, it automatically filters the markets to find the balance between markets that attract a specific audience.
See also: Betby unveils the key to entering the Latin American market
Danil Emelyanov, director of AI labs at BETBY, explained: “This AI-based feed represents a significant advancement in what we can offer to our partners. By combining the efficiency of AI with the oversight of expert operators, we provide a system that ensures reliability while simultaneously opening up new and creative markets that no one else offers. It's just the beginning of what we envision as a transformative journey for the sports betting industry.”
He added: “At this stage, our AI uses up to 1000 virtual agents that simulate player behavior, each with different levels of access to information. These agents analyze, judge, and select outcomes for betting, providing a solid dataset from which odds and probabilities are generated.”
