Entering 2025 is more than just turning a page in a calendar – it's opening a chapter of transformation and innovation for 1win Partners. After a 2024 filled with exponential growth, the new phase is marked by bold goals and a renewed commitment to excellence in the iGaming sector. In this article, the company shares insights about its goals and the concept of "More".
Expanding boundaries: Strategic growth in new markets
Globalization is one of the pillars for 2025, with 1win Partners targeting rapidly growing markets such as Latin America and Asia. In Mexico, for example, we plan to launch advertising campaigns centered on partnerships with local influencers and content creators, strengthening the connection with the audience.
Next year you will find us at the most popular iGaming events. As a tradition, 1win Partners will be present at the largest conferences in the sector, such as BiS SiGMA Americas, which takes place in São Paulo in April.
We will also be present at PGS Lima 2025, iGB Affiliate 2025, SBC Summit around the globe.
The expansion in Latin America does not stop, and in 2025 we will be increasingly present. Just as in 2024 we had the "Viva Latam - Colombia", we will promote the "Viva Latam - Mexico", an incredible event full of networking and opportunities for the region's top traffic managers.
Technology at the forefront: elevated personalization and engagement
Technology will continue to be a differentiating factor for 1win Partners. In 2025, the use of artificial intelligence will be expanded, enabling even more precise data analysis and the creation of personalized campaigns for each affiliate.
The launch of automation tools and simplified dashboards will allow partners to monitor performance in real time, reducing complexity and maximizing results. Additionally, we are exploring the integration of augmented reality (AR) in campaigns, creating new possibilities for engagement and retention.
Sustainability and responsible innovation
Another highlight of the planning is the ongoing commitment to sustainable practices. This year, 1win Partners reinforces its ESG strategy, with initiatives aimed at environmental impact, social responsibility, and ethical governance. Responsible gaming will also be strengthened through new educational resources and more effective restrictions to ensure a safe experience for end users.
Stronger partnerships: Valuing our affiliates
2025 will be a year of celebrating partnerships. Exclusive reward programs and networking events will be expanded, creating unique opportunities for affiliates to grow and learn together. The goal is to transform each collaborator into part of a network that not only thrives in the present but builds a solid future in iGaming.
The future starts now
With the 2025 scenario outlined, 1win Partners is ready to lead with creativity and ambition. This will be the year to push boundaries, explore new frontiers, and offer more to our affiliates and end users.
We are just getting started, and the opportunities that will arise along the way will be proof that the future of iGaming is being shaped by committed, innovative, and visionary partners.
Get ready for an extraordinary year with 1win Partners. This is the time to transform challenges into achievements and dreams into reality.
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Source: 1win Partners
