The year 2024 was a time of great movement in the sports betting universe in Brazil, especially for some competitions that saw a significant increase in betting volume, according to data from Betfair, one of the largest betting houses in the world. The platform revealed which competitions were most popular among Brazilian bettors over the last twelve months, and also listed some trends for markets that may stand out in 2025.
The most popular markets of last year
In 2024, Serie A of the Brazilian Championship, the Premier League, and the NBA led, in this order, the ranking of competitions with the highest betting volume throughout the year on Betfair's site in Brazil, followed by La Liga and Serie B of the Brazilian Championship.
With Santos competing in the tournament in 2024 and an increasingly high competitiveness in recent years, the second division of Brazilian football recorded a growth of about 25% in betting volume, the highest among all the company's markets in Brazil, while the Copa Sudamericana, which had several Brazilian clubs with title chances and the presence of Cruzeiro and Corinthians until the semifinals, also showed considerable progress, with an increase of around 10%.
In addition to these traditional markets, e-sports and volleyball also registered a significant growth, with an increase between 15% to 20% each, in the amount of bets compared to the previous year.
What to expect for 2025
Betfair's experts project that 2025 will bring new trends that promise to move the Brazilian betting market. Within the already established football market, personalized betting options for big names like Memphis Depay (Corinthians), Oscar (São Paulo), and Gabigol (Cruzeiro) are expected to gain strength and become even more popular among bettors.
In Formula 1, Gabriel Bortoleto, a Brazilian driver making his debut for Sauber, also attracts a lot of attention, even with limited chances of victory due to the team's structure.
Furthermore, the Kings League, a seven-a-side football league, is gaining more and more prominence with the launch of a Brazilian league and growing interest on social networks and Twitch. Although it is still far from competing in popularity with traditional football, the sport is related to the growth of e-sports
Betfair
One of the largest providers of online sports betting in the world, Betfair is the official sponsor of the Cruzeiro and Vasco da Gama teams. The company, founded in London in 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages a complete set of sports betting and online gaming products for more than four million adult customers worldwide.
Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows betting with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries, including Spain, Italy, Malta, and Great Britain. Use your head. Play responsibly. Authorization SPA/MF no. 2.104-8
Source: GMB
